As a seasoned marketing leader, you will drive the success of our launches, promotions, and partner engagements in the non-conforming mortgages space by establishing a customer-centric marketing strategy that aligns with product roadmaps and sales objectives.
Key Responsibilities
* We are looking for a highly skilled marketer who can develop and execute integrated marketing campaigns across various channels to maximise qualified-lead volume and conversion rates.
* You will be responsible for governance of all marketing copy, creative materials, and collateral, ensuring compliance with brand guidelines and regulatory requirements.
* The ideal candidate will oversee digital presence including website management, SEO, and analytics, to enhance organic traffic, bounce rates, and funnel conversion.
* Track and report on KPIs such as ROI, lead quality, and funnel health using tools like HubSpot, GA4, and Power BI.
* Collaboration with Legal and Compliance is essential to ensure adherence to all advertising guidelines and internal approval processes.
About You
* A Bachelor's degree in marketing or a related field, along with at least five years of marketing experience that includes leading a small team and managing vendor relationships, is required.
* Proficiency in GA4, SEO, digital advertising platforms, and campaign analytics is essential for success in this role.
* Able to manage multiple projects simultaneously.
* Experience in the financial services industry or another regulated industry is highly desirable.