The role of a Performance Account Executive involves supporting the Performance Account Manager on the Stockland account. This position requires strong analytical skills, a deep understanding of digital and biddable marketing platforms, and the ability to make data-driven decisions.
The key outputs of this role include campaign management, performance analysis, optimization, strategy development, collaboration, and reporting. The Performance Account Executive is responsible for managing and optimizing campaigns across various digital channels, including paid social and paid search.
Maintaining regular contact with clients is essential to ensure that campaigns align with their business goals and provide updates on performance. Additionally, tracking and analyzing key performance metrics is crucial to ensure that campaigns meet agreed-upon KPIs and make necessary adjustments.