Job Title: Ecommerce Advertising Specialist
Description: We are seeking a highly skilled and creative Ecommerce Advertising Specialist to join our team. In this role, you will be responsible for developing and implementing effective advertising strategies across Amazon and other online marketplaces. Your primary goal will be to drive visibility, traffic, and sales for our products.
About the Role: As an Ecommerce Advertising Specialist, you will be part of our Digital Marketing team and work closely with our UK-based Ecommerce team. You will support advertising strategies that reflect our brand values, drive performance, and ensure a consistent brand experience across all regions. This includes balancing regional nuances with Amazon as your core focus.
Your Responsibilities:
* Plan, launch, optimise, and maintain Amazon Sponsored Ads (SP, SB, SD) across multiple regions to drive visibility, traffic, and sales for our toy and educational products.
* Use Amazon as a testing ground to trial new strategies and roll out successful approaches to other marketplaces.
* Conduct in-depth keyword research to identify high and low performers, seasonal trends, and competitive opportunities.
* Forecast, monitor, and optimise budgets to maximise profitability and return on ad spend (ROAS).
* Collaborate with the creative team to develop compelling ad copy and visuals that resonate with parents and educators.
* Partner with account managers to gather local insights and keyword recommendations that shape campaign strategy.
* Analyse customer search behaviour and competitor activity to inform ongoing optimisation.
* Run A/B tests to refine messaging, visuals, and targeting for stronger conversion rates.
* Provide regular performance reports and insights to Marketing, Ecommerce, and Sales teams to guide full-funnel strategy and decision-making.
About You: We are looking for someone who is curious and creative, with a knack for understanding what resonates with audiences. You should have data fluency with storytelling skills to inform smart decisions and drive results. Your thoughtful mindset, flair for innovation, and passion for connecting brand purpose with performance guide your work, always aligned with our tone, and brand guidelines.
Requirements:
* 2–3 years' experience managing paid media, ideally across Amazon or other online marketplaces, preferably in toys or consumer goods.
* Proven record of driving revenue growth while meeting target ACOS and ROAS.
* Strong understanding of Amazon Seller Central and/or Vendor Central, including budget management and optimisation.
* Skilled in using keyword and analytics tools such as Helium 10, Jungle Scout, or similar platforms.
* Advanced analytical skills with the ability to interpret complex data, build reports (weekly/monthly/quarterly), and communicate insights clearly to varied audiences.
* Proficient in Excel/Sheets, including pivot tables and lookups.
* Excellent collaboration and project management skills, with experience working across departments and time zones.
* A genuine interest in toys, education, or child development, additional languages are a plus.