**Job Title:** B2C Brand Manager
Air Liquide is a world leader in gases, technologies and services for Industry and Health. As B2C Brand Manager, you will define mid-to-long-term strategies to improve patient referrals and product awareness. You will also develop and manage the B2C patient journey map, identifying critical touchpoints to improve adherence and outcomes.
The Role Overview
We are looking for a skilled professional who can conduct market research and segmentation to understand patient needs and barriers. The ideal candidate will drive growth through targeted digital marketing while managing our online ecosystem (e-store, social media, websites) to boost traffic and sales.
* Develop effective market research strategies that identify key customer segments.
* Utilize data-driven insights to inform digital marketing campaigns that drive business results.