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Marketing data & operations manager

Gold Coast
Searchability
Posted: 12 April
Offer description

My client is a high-growth organisation and is now looking for a Marketing Data & Operations Manager to take ownership of marketing data, driving structure, accuracy and insight across a complex campaign environment.

* 3 - 5+ years experience in marketing data / CRM / analytics
* Strong experience with Salesforce or similar CRM platforms
* Experience in data governance, segmentation and database management
* Salary up to $115K + Super
* Gold Coast office - 2 days WFH
* Note: We can only consider candidates with full working rights in Australia
WHO ARE WE?

We are a fast‐paced, performance‐driven organisation focused on delivering measurable outcomes through data‐led marketing. Operating across multiple sectors, we execute high‐volume campaigns that rely on accurate, well‐structured data to drive targeting, engagement and conversion. Our culture is built on ownership, accountability and continuous improvement. We are now looking for a Marketing Data & Operations Manager to bring structure, clarity and governance to our marketing data ecosystem.

WHAT WILL YOU BE DOING?

As Marketing Data & Operations Manager, you'll take ownership of marketing data at a foundational level, focusing first on understanding, cleaning and structuring large volumes of contact‐level data across multiple systems. This includes reconciling datasets from platforms such as CRM, marketing automation tools, registration systems and external sources, resolving duplication, standardising key fields (email, name, company) and working towards a single, reliable view of each contact. You'll define where data should live and ensure there is a clear, consistent source of truth across the business.

You'll be responsible for building and enforcing strong data governance practices, including taxonomy, naming conventions, field structures and segmentation logic. A key part of the role is hands‐on data management – cleaning, validating and maintaining datasets to ensure accuracy, usability and compliance at scale. You'll also implement processes to control how data is uploaded, accessed and used, reducing inconsistencies and improving overall data integrity.

From an analytical perspective, you'll monitor data quality, list health and audience composition, identifying gaps and opportunities for enrichment and growth. You'll build dashboards and reporting that provide clear visibility into data accuracy, marketable audiences and performance trends, translating this into actionable insights for marketing and commercial teams. Working closely with stakeholders across marketing, sales and operations, you'll ensure data flows, integrations and automations are functioning effectively, supporting better targeting, stronger engagement and more predictable campaign performance.

WE NEED YOU TO HAVE...
* 3 - 5+ years experience in marketing data, CRM or analytics roles
* Hands‐on experience with Salesforce, Marketing Cloud or similar platforms
* Strong SQL skills and experience working with large datasets
* Strong understanding of data structures, segmentation and deduplication
* Experience implementing data governance and quality control processes
* Ability to build dashboards and translate data into insightsStrong attention to detail and process‐driven mindset
* Understanding of data privacy, compliance and best practice
* Experience working cross‐functionally with marketing and commercial teams
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