About Us
Axle Capital is a growing portfolio of Australian businesses focused on finance and marketing solutions. Our brands include Axle Capital (business finance brokerage), OLLO (hospitality marketing agency), and Ripple Labs (lead generation for high-ticket consultative businesses).
We're building a lean, high-performing team that values results, efficiency, and smart execution. If you're driven by performance metrics and want ownership over campaigns that directly impact revenue, this is your opportunity.
About the Role
We're looking for a Performance Marketing Manager to own and execute all paid and organic marketing across our portfolio of brands. You'll be responsible for managing a multi-million dollar advertising budget and driving measurable results through social media, email campaigns, and paid advertising—working across finance and marketing verticals.
This isn't a strategy-only role. You'll be hands‐on: building campaigns, testing creatives, optimising performance, and collaborating with our internal creative and paid media specialists to maximise ROI.
What You'll Do Paid Media Management
* Plan, launch, and optimise paid campaigns across Facebook, Instagram, and Google
* Manage a multi-million dollar advertising budget with full accountability for performance
* Work with our paid media specialist to test high-volume creative variations (60‐90+ ads/month)
* Manage campaign budgets and track performance against KPI targets (CPL, ROAS, conversion rates)
Organic Social Media
* Oversee and execute organic social media strategies across all company brands
* Create and schedule content that drives engagement and supports paid campaigns
* Build brand presence for loan products (Axle Capital) and hospitality clients (OLLO)
Email Marketing & Automation
* Design and deploy email nurture sequences for lead conversion and re‐engagement
* Build automated workflows in CRM/email platforms (ActiveCampaign, Monday.com)
* Test messaging, timing, and segmentation to improve open rates and conversions
Cross‐Functional Collaboration
* Work closely with internal creatives to develop high‐performing ad assets
* Coordinate with paid media specialists to align creative testing with campaign goals
* Report on performance metrics and provide actionable insights to leadership
What We're Looking For
* 2+ years of experience managing paid and organic campaigns (Facebook Ads, Google Ads, email marketing)
* Proven track record managing significant advertising budgets ($1M+ annually)
* Demonstrated ability to drive performance improvements (lower CPL, higher ROAS, better conversion rates)
* Hands‐on execution skills—you can build campaigns, write copy, and analyse data
* Experience with CRM/automation platforms (ActiveCampaign, HubSpot, Monday.com or similar)
* Comfortable managing multiple brands and campaigns simultaneously
* Data‐driven mindset with strong attention to detail
* Self‐starter who thrives in a fast‐paced, results‐focused environment
Bonus points for:
* Experience in finance, lending, or B2B service industries
* Hospitality or agency marketing background
* Familiarity with AI tools and marketing automation
Why Join Us?
* Ownership & Impact: You'll have direct influence over revenue‐driving campaigns across multiple businesses
* Performance‐Based Culture: We measure what matters and reward results
* Growth Opportunity: As our brands scale, so does your scope and earning potential
* Competitive Package: Base salary + performance bonuses tied to campaign results
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