Project Marketing Manager (Property Development)
At Levande, we're redefining retirement living by creating vibrant, connected communities where people can thrive. As one of Australia's leading retirement living providers, we combine deep customer insight with high-quality design and service to help Australians live well, every day.
We are seeking a high-performing Project Marketing Manager to lead marketing strategy and execution for new development projects across our growing portfolio. This is a commercially significant role—your work will directly influence sales volume, price realisation, brand equity and project success.
If you are an experienced project marketer who thrives in a fast-paced, insight-driven environment and enjoys shaping the full go-to-market journey, this is the role for you.
What great looks like in this role
You are someone who brings strong commercial judgement, excellent planning discipline, and the ability to translate market insight into powerful campaigns. You know how to partner with Development and Sales teams, influence decisions, and deliver outcomes that matter.
You will succeed here if you:
* Can diagnose local markets, competitors and customer segments with confidence
* Know how to build and execute integrated campaigns that drive genuine commercial uplift
* Are comfortable owning the marketing strategy for multiple development projects
* Can manage creative, media and research partners to deliver high-quality work
* Use data and KPIs to refine, optimise and continually improve campaign performance
* Bring a proactive, outcome-focused mindset with strong stakeholder engagement capability
What you will be doing
Lead end-to-end project marketing
* Develop full-cycle marketing plans for new development projects, grounded in catchment, competitor and customer insight
* Define positioning, key value propositions and differentiators for each project
* Shape go-to-market strategy, including pricing considerations, messaging and local area activation
Deliver integrated campaigns
* Oversee media, digital, CRM, creative and content execution to drive funnel performance
* Brief and manage creative and media agencies, ensuring high-quality output and strong ROI
* Lead paid, owned and earned channel activity, with accountability for campaign investment and effectiveness
Drive insight-led optimisation
* Track performance against key metrics including brand, funnel, reservations and settlements
* Analyse campaign results and convert insights into actionable improvements
* Maintain marketing data quality and compliance within Salesforce
* Collaborate with Development and Sales leaders to align marketing and project objectives
* Influence decisions across product, pricing, customer experience and launch planning
* Contribute to Levande's broader brand and customer initiatives, including local area marketing and customer-of-the-future programs
What you will bring
We are looking for someone with:
* 5+ years of end-to-end marketing experience, ideally in residential property development, retirement living or over-55s communities, project marketing agencies, masterplanned communities or other high-involvement consumer categories
* Experience developing marketing campaigns for new developments or local area marketing
* Proven success delivering integrated campaigns that drive measurable commercial results
* Strong planning and analytical skills, with the ability to turn insight into strategy
* Demonstrated commercial acumen and experience managing marketing investment
* Excellent communication and senior stakeholder engagement capability
* Experience managing creative and media agencies to deliver sophisticated campaign programs
* A proactive, accountable working style with strong execution discipline
* Familiarity with Salesforce and/or Salesforce Marketing Cloud
* Degree in Marketing or equivalent experience
Why join Levande
* A purpose-led organisation committed to helping people live well
* The opportunity to shape the marketing of innovative development projects nationally
* A supportive, collaborative and high-performing team
* Flexible and hybrid working arrangements
* A business backed by deep expertise and strong investment in growth
Ready to make an impact?
If you are a strategic, commercially minded marketer who enjoys shaping projects from insight to execution and delivering results that matter, we'd love to hear from you.
Apply now and help us bring new Levande communities to life: places where people truly love to live.
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