Marketing Automation Specialist job overview
Job Description:
We are seeking a Marketing Automation Specialist to join our dynamic team. The ideal candidate will have experience with marketing automation platforms and be able to design and execute campaigns that engage and convert customers.
* Design & Execute Campaigns: Build automated marketing campaigns across email, web, and digital channels using Marketo.
* Drive Customer Engagement: Develop lead scoring models and nurture sequences that guide prospects through the sales funnel.
* Create Compelling Content: Write and optimize email content, landing pages, and dynamic content that converts.
* Analyse & Optimise: Track campaign performance, run A/B tests, and provide actionable insights to drive continuous improvement.
* Collaborate Cross-functionally: Work closely with Marketing, Sales, and Product teams to deliver aligned, results-driven campaigns.
Required Skills & Qualifications:
The successful candidate will possess:
* 1+ years' experience in digital marketing, email marketing, or CRM management.
* Experience with marketing automation platforms (Marketo, HubSpot, Pardot, or similar).
* Strong analytical and problem-solving skills with attention to detail.
* Excellent written and verbal communication skills.
Benefits:
As a member of our team, you will enjoy:
* A dynamic and collaborative work environment.
* Opportunities for professional growth and development.
* A competitive compensation package.
Why Work Here?
If you're passionate about data-driven marketing and want to make a real impact, this role is perfect for you. Join our team and contribute to building scalable marketing automation systems that engage, nurture, and convert customers throughout their journey with us.
Keywords: Marketing Automation