Help Us Build Australia's Most Innovative Sleep Wellness Brand from the Ground Up
Retail Sales Manager - Welle Collection | $150K OTE | Melbourne/Sydney
Welle is redefining what it means to sleep beautifully and live brilliantly. Launching exclusively in Myer stores this October, we're not just another mattress company - we're Australia's pioneering sleep wellness brand that merges cutting-edge design with holistic health.
Drawing inspiration from the wellness and interiors industries, our handcrafted mattresses don't just support your body - they support your entire lifestyle. From morning meditation to evening yoga, everything starts with restorative sleep.
Why This Is Your Career-Defining Opportunity
* Help us build from the ground up
* be part of creating Australia's next iconic sleep brand
* Report directly to the CEO
* have real influence on strategy and growth
* Lead 11 Myer stores
across VIC & NSW from day one of launch
* $150K OTE
with industry-leading commission structure including online sales attribution
* Fast-track career progression
as we expand nationally beyond our exclusive Myer partnership
* Premium Australian-made products
you can genuinely believe in and be proud to sell
We're Looking for a Wellness Warrior, Not Just a Sales Manager
This isn't about moving inventory - it's about transforming how Australians sleep and live. You'll lead teams who help customers make wellness-focused decisions that genuinely improve their energy, recovery, and quality of life.
The Role: Your Impact from Day One
Sales Strategy & Performance
* Develop sales strategies to establish Welle as the premium choice in Australian sleep wellness
* Set ambitious targets across 11 launch stores and drive revenue growth from launch
* Analyse market trends and competitor activity to optimise our positioning
* Create sales methodologies that connect product features to customer wellness outcomes
Team Leadership & Development
* Recruit and lead your NSW Multisite Manager and store teams
* Build a high-performance culture focussed on customer wellness transformation
* Partner with our Retail Product Manager on product training delivery
* Coach teams to become sleep wellness consultants, not just sales staff
Operational Excellence
* Ensure flawless execution across all Myer concession locations
* Maintain premium brand standards whilst meeting Myer operational requirements
* Optimise inventory, staffing, and customer experience from launch day
* Drive consistency in our "sleep beautifully, live brilliantly" customer promise
Strategic Planning & Business Development
* Work directly with CEO on expansion opportunities beyond initial 11 stores
* Represent Welle at industry events and build key stakeholder relationships
* Drive continuous improvement as we establish market presence
* Shape the future direction of Australia's most innovative sleep brand
What We're Looking For
* Senior retail sales management with multi-location responsibility
* Proven track record achieving ambitious sales targets in competitive markets
* Experience with big-box retail, furniture, or products that improve quality of life
* Strong analytical skills and ability to interpret sales data for strategic decisions
* Leadership experience building and developing high-performing teams
The Welle Mindset
* Genuine passion for wellness and helping people live better lives
* Excitement about building something meaningful from the ground up
* Inspirational leadership style that motivates teams around a wellness mission
* Strategic thinking with hands-on execution capability
* Comfort with premium positioning and storytelling about product benefits
Ready to Transform Your Career Whilst Transforming Sleep?
Start date:
ASAP - we're building fast and need our leader in place for team recruitment and launch preparation.
Welle is part of the Hypnos Group, Australia's leading pocket spring mattress manufacturer. We're committed to handcrafted excellence, exceptional quality standards, and helping Australians sleep beautifully so they can live brilliantly.