Paid Social Expert
Maximize your impact in the digital landscape as a Paid Social Expert.
This role involves leveraging paid social channels to drive measurable results and optimize campaign performance.
A deep understanding of paid social platforms, tracking solutions, advanced measurement, and collaboration across analytics, applied science, and creative optimization are essential for success.
The Ideal Professional:
* Skilled in managing campaigns on major platforms like LinkedIn, Meta, TikTok, and Google Ads.
* Develop and execute paid digital media strategies aligned with overall marketing objectives.
* Plan, launch, optimize, and report paid social digital campaigns.
Key Responsibilities:
* Lead the implementation of third-party tools and collaborate with Applied Science to develop in-house bidding and audience-based optimizations.
* Performance Analysis - Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.
* Create and refine processes to allow for streamlined ways of working and accurate delivery of tasks.