About the Role
Reports to: Head of Sales & Marketing
Department: Sales & Marketing
Employment Type: Full-time
The Senior Brand / Group Product Manager is responsible for managing, growing, and optimizing the performance of market leading FMCG brands and product portfolios within the Australian/NZ market. This role combines strategic brand ownership with hands-on product lifecycle management, ensuring sustainable growth through insights-led decision-making, commercial acumen, and effective cross-functional collaboration.
Key Responsibilities
Brand & Portfolio Management
- Develop and execute annual brand plans to drive growth in revenue, volume, and market share.
- Manage brand positioning, tone of voice, value proposition, and long-term brand equity initiatives.
- Oversee packaging strategy, claims, creative direction, and design projects.
Product Development & Innovation
- Lead the product lifecycle from ideation to launch, including concept development, business cases, volume forecasts, pricing, and commercialization.
- Work with key account management, category managers, global sourcing teams, finance, trade market analyst and market data partners to deliver new products, innovations, category and market share growth, and cost/profit optimization initiatives.
- Monitor category trends, emerging consumer needs, and competitor activities to identify opportunities.
Commercial & Financial Management
- Own P&L; for assigned brands, ensuring profitability targets are met.
- Develop pricing strategies aligned to margin expectations and customer/category dynamics.
- Prepare demand forecasts and SKU recommendations.
Insights & Category Management
- Analyse market data (Quantium, Circana), shopper insights, and retailer trends to inform decision-making.
- Partner with Category and Sales teams to deliver compelling retailer sell-in stories and category-led initiatives in existing and new categories
- Monitor brand performance and execute corrective actions where needed.
Marketing Execution
- Deliver integrated marketing campaigns across digital, social, PR, shopper, and traditional media.
- Manage creative agencies, media partners, and third-party suppliers to ensure consistent and effective execution.
- Coordinate promotional planning, trade marketing programs, and NPD launch plans with Sales.
Stakeholder & Project Leadership
- Lead cross-functional teams across Sales, Supply Chain, Finance, Quality, and Operations.
- Ensure all projects are delivered on time, on budget, and in line with regulatory and compliance requirements.
- Build strong relationships with internal and external stakeholders, including retailers and suppliers.
Skills & Experience
Essential:
- 3–5+ years' experience in FMCG brand management, product management, or a related commercial marketing role.
- Proven track record in managing branded portfolios and launching successful NPD.
- Strong commercial acumen and understanding of FMCG financial levers.
- Competence with market data tools (Quantium, Circana) and consumer research methodologies.
- Excellent project management and communication skills.
- Ability to work collaboratively and influence cross-functional stakeholders.
Desirable:
- Experience working with major Australian retailers (Coles, Woolworths, Aldi, Metcash, Costco).
- Exposure to manufacturing, supply chain and packaging development.
- Degree in Marketing, Business, Commerce or related field.
Personal Attributes:
- Consumer-centric mindset with curiosity for market and shopper behaviour.
- Confident, proactive, results-driven, and comfortable managing multiple priorities.
- Creative thinker with solid analytical and problem-solving abilities.
- Team-oriented and adaptable in a fast-paced environment.
Why Join Us?
- Opportunity to influence the performance and direction of leading FMCG brands.
- Fast-paced, dynamic environment with strong career development pathways.
- Collaborative team culture with exposure to end-to-end brand and product ownership.