Are you looking to help grow a brand and your career? If your answer is a resounding YES, get ready to take on an exciting opportunity as a social media & marketing specialist at one of Australia's fastest-growing health and wellness companies.
About Formulite
Formulite is a Melbourne-based company in a period of rapid growth, with a vision to be recognised as a leader in the weight‐management and premium‐protein supplement category. We are proud to be one of Australia's fastest‐growing premium weight‐loss brands, available in over 400 stores Australia-wide.
At Formulite, you are more than just an employee; you are a valued member of our team. We believe in empowering our people with the autonomy to make decisions, encouraging you to bring your ideas to the table, and providing you with the opportunity to see your efforts directly rewarded. Your voice matters here, and we're committed to fostering a workplace where your creativity and contributions are celebrated.
Our premium products have been developed in close consultation with numerous Healthcare Professionals, ensuring we maintain a very high standard of quality and product integrity.
About the Role
As the Marketing and Social Media Specialist at Formulite, you will collaborate with the Digital Marketing Team, IT Specialist and CEO to drive our marketing efforts, brand growth, revenue, and profitability. This is a full‐time position within our small yet rapidly expanding company in our beautifully appointed Richmond office. You will manage a diverse range of responsibilities to ensure our marketing strategies align with company objectives.
This is a hands‐on, creative role ideal for someone who is driven, ambitious, highly organised, and confident in the digital marketing space. You'll be across all aspects of marketing within the business - from crafting high‐converting EDMs and producing scroll‐stopping video content, through to coordinating with our external agency on paid and organic campaigns. If you thrive in a fast‐paced environment and love seeing your creative work deliver real results, we'd love to hear from you.
Monthly & Quarterly Campaigns
* Develop quarterly marketing campaigns to enhance the Formulite brand.
* Manage and maintain task lists, ensuring deadlines are met.
* Present campaign plans to the team and key stakeholders.
* Coordinate with external agencies on SEO, SEM, social ads, and content strategy.
* Compile monthly marketing reports and quarterly reports to shareholders.
Email Campaigns (EDMs)
* Create and distribute high‐converting email campaigns to consumers, healthcare professionals, and industry partners using Klaviyo, driving brand recognition and sales.
* Design visually compelling email content using Canva, ensuring a polished and on‐brand look across all communications.
* Analyse email metrics (open rate, click rate, conversion, purchase volume) monthly and optimise based on performance insights.
* Maintain and optimise email automations and flows in Klaviyo in collaboration with our external agency.
Content Creation for Social Media
* Produce engaging, high‐quality short‐form video content (Reels, TikToks, Shorts) using CapCut for use across social media advertising and organic channels.
* Use our membership with Ecommerce Equation to source ideas, stay across current trends, and develop content that aligns with the brand.
* Supply our Digital Marketing Agency with all creative content and assets required for paid and organic campaigns (please note: scheduling and posting of ads is managed by our agency).
* Approve and contribute to content strategy across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Pharmacy Promotional Activity
* Develop and produce promotional materials for pharmacy catalogues, ensuring content aligns with current campaigns and meets brand standards.
Website Management
* Maintain website content in line with each campaign.
* Collaborate with the external agency to ensure regular optimisation.
Conference Participation
* Attend conferences as required, including interstate travel and weekend events.
Staff Augmentation
* Provide support during the absences of key staff members.
Essential Requirements
* Minimum of 2 years' experience in digital marketing.
* Superior proficiency in Canva— ability to create compelling, on‐brand visual content for EDMs, social media, and promotional materials.
* Superior proficiency in Klaviyo— hands‐on experience building, managing, and optimising email campaigns and automated flows that convert.
* Strong skills in CapCut— demonstrated ability to create engaging, professional‐quality Reels and short‐form video content for social media advertising.
* Experience creating high‐converting email marketing campaigns with a data‐driven approach to optimisation.
* Strong project management skills with the ability to meet deadlines and manage multiple projects simultaneously.
* Excellent communication and presentation skills.
* Ability to work effectively in a collaborative team environment.
* Degree in Marketing, Communications, Business, or a related field.
* Must hold full Australian residency (Australian citizen or permanent resident).
Highly Desirable Skills
* Training or membership experience through Ecommerce Equation.
* Knowledge of the supplement, weight loss, or health and wellness industry.
* Understanding of the FMCG (Fast Moving Consumer Goods) consumer environment.
* Proficiency in Google Analytics and other digital marketing analytics tools.
The Person We're Looking For
* Driven & Ambitious— you're motivated to grow and make an impact, with a clear desire to progress your career.
* Organised & Reliable— you manage your time effectively, meet deadlines consistently, and can be counted on to deliver.
* Well Presented & Confident— you represent the brand professionally, communicate with clarity, and are comfortable presenting ideas to stakeholders.
* Creative in Digital— you have a genuine passion for digital marketing, content creation, and staying ahead of trends.
Benefits
* Competitive salary based on experience.
* Opportunities for professional development and growth to Marketing Manager within a fast‐paced, entrepreneurial environment.
* Flexible work arrangements and a supportive team culture where your ideas are valued.
* The chance to directly see the impact of your work and be recognised for your contributions.
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