Drive Business Growth and Digital Excellence
As a Senior eCommerce Manager, you will lead the digital growth of two iconic Australian fashion brands. Your role will be pivotal in driving sophisticated digital marketing strategies, leading a high-performing team, and collaborating with key stakeholders to deliver exceptional results.
* Develop and execute ambitious e-commerce growth strategies to meet online revenue targets for both brands.
* Owning the complete digital customer journey from discovery to conversion to retention.
* Lead campaign planning aligned with seasonal fashion calendars and new collection launches.
* Manage multi-brand online merchandising strategies that reflect each brand's distinct positioning.
* Optimise product presentation, styling content, and size guides to enhance customer confidence and reduce returns.
* Collaborate with the Marketing & Digital Director and Buying Teams to maximise new arrival performance and full-price sell-through rates.
* Execute seasonal transitions, sale periods, and collection launches with precision.
* Lead a high-calibre team and manage agency partners (SEO, SEM, affiliates, creative, development).
* Oversee relationships with key marketplace partners.
* Partner seamlessly with Marketing, Creative, Buying, Customer Service, and Fulfilment Teams.
* Manage Shopify Plus platforms and GA4 analytics.
* Oversee sophisticated content strategies, onsite merchandising, targeted EDM campaigns, and conversion rate optimisation.
* Drive mobile-first experiences that reflect our brands' premium positioning.
5+ years in senior eCommerce or digital marketing roles
1. Proven experience driving growth on Shopify Plus (fashion/beauty preferred).
2. Strong leadership, team development, and agency management skills.
3. Commercial acumen with P&L management experience.
4. Passion for premium fashion and knowledge of retail cycles.