Product manager - end to end customer journeys

The Opportunity

Drive the Future of Global Mobility. At WEX, we are a global payments and technology provider dedicated to simplifying business operations. In the APAC region, we are expanding our digital ecosystem across fuel, EV, payments, and fleet solutions. We are seeking a high‐impact Product Manager to own the end‐to‐end customer lifecycle. This role requires a blend of strategic vision and on‐the‐ground execution grit. You won't just manage features; you will orchestrate the entire journey—from the initial sales touchpoint through to long‐term customer success and retention.

Key Responsibilities

• Lifecycle Ownership: Lead and optimize every stage of the customer journey, including Sales, Onboarding, Credit & Funding, and Customer Service.
• Friction Reduction: Identify and resolve pain points in both standard and exception paths (e.g., KYC step-ups, credit referrals). You will design digital solutions that minimize manual intervention.
• Platform Strategy: Act as the Product Owner for core and integration platforms. You will lead Salesforce initiatives (Sales, Service, and Marketing Clouds) to streamline workflows while aligning with our global platform strategy.
• Agile Execution: Lead 1–2 agile squads through discovery, build, and scaling phases. You will manage a high‐impact backlog, translating business requirements into clear user stories.
• Growth & Retention: Partner with Marketing to reduce churn by identifying drop‐off points and developing re‐engagement journeys fueled by real‐time behavioral data.
• Data‐Driven Innovation: Establish experimentation frameworks to test hypotheses from the initial digital engagement through to the first transaction.

What You'll Bring (Selection Criteria)

• Experience: 7–10+ years in Product Management, specifically delivering customer‐facing software or digital capabilities.
• Technical Proficiency: Demonstrated experience managing complex, multi‐system integrations and working within the Salesforce ecosystem.
• Regulated Environment Savvy: Experience delivering digital products within credit‐based or highly regulated industries. You understand how to balance "frictionless" UI with rigorous compliance and internal controls.
• Agile Leadership: Strong backlog management (Jira) and a proven history of collaborating with engineering teams to deliver iterative value.
• Strategic Mapping: Ability to map complex customer journeys and optimize the full lifecycle.
• Analytical Mindset: Proficiency in using data to analyze performance, size opportunities, and implement behavioral insights.

Preferred Qualifications

• Background in Fintech, Payments, or Mobility.
• Experience in the fleet industry or familiarity with billing and digital platform ecosystems.

Why Join WEX?

• Innovation at Scale: Influence the evolution of mobility payments (EV, Digital Wallets) across the APAC region.
• Empowered Culture: We value autonomy and experimentation, backed by a collaborative and high‐performing team.
• Growth: Own meaningful outcomes in a business that is actively scaling its digital footprint.