Job Description
Taco Bell (TB) Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world's largest Mexican‐inspired quick‐service restaurant (QSR) brand. Taco Bell was born and raised in California and has been around since 1962. It began by selling everyone's favourite Crunchy Tacos on the West Coast and has grown into a global brand with more than 8,700 restaurants, 350 franchise organisations, serving 42+ million fans each week worldwide. With offices in the U.S., Canada, UK, India, Australia, and Singapore, Taco Bell plans to keep expanding, especially internationally, with a goal to reach 3,000 restaurants by 2030. The brand has earned top positions on Entrepreneur's "Franchise 500 list" two years running and has been named "Most Innovative Company" by Fast Company and "Marketer of the Year" by AdAge. As part of Yum, alongside KFC, Pizza Hut and The Habit Burger Grill, Taco Bell is known for career growth, development and continual innovation in the QSR sector. Our culture champions inclusion, boldness, creativity and a commitment to sustainable ingredients, technology, and community connection.
Responsibilities
Lead marketing initiatives as Marketing Director, SOPAC, responsible for TB Australia and NZ marketing activities, including the development and execution of RED strategies, budgets and plans designed to achieve brand and business growth targets. The position is based in Sydney and will require travel across Australia, New Zealand and Asia. The role directly impacts System Sales, Same‐Store Sales Growth (SSSG) and Same‐Store Transaction Growth (SSTX) and aims to make TB relevant locally and build new brand awareness.
The Day‐to‐Day
The job functions include but are not limited to:
* Develop marketing strategies, budgets and detailed plans (including promotion, product mix, pricing, advertising and expenditure) designed to achieve approved brand, revenue and profit growth targets, balancing the need to build the brand over time and deliver sales overnight.
* Establish and chair the Taco Bell Marketing Co‐op to foster collaboration, extract ideas from all parties and hold the marketing team accountable, bringing together a cross‐functional agency village to execute against business challenges in a highly creative, innovative and bold manner.
* Lead the customer experience strategy, overseeing the design and execution of channel strategy, CRM, e‐Commerce, customer data strategy, including martech and UI/UX requirements.
* Develop a vision for Delivery and manage local and global stakeholders within the channel to ensure productive relationships with aggregators, technology partners and operations, making the channel attractive and profitable for all parties.
* Leverage data and insights to unlock growth opportunities – including development of menu architecture, menu board design, asset design, communications and operational factors.
* Direct and coordinate product development activities, making specific recommendations on new products, line extensions, packaging changes and nutritional enhancements.
* Lead pricing strategy and value innovation, including development and oversight of a multi‐year pricing roadmap and omnichannel growth strategy.
* Report on sales/marketing performance against budget and forecast, oversee and report on AMP expenditure, and develop and oversee implementation of approved corrective action activities as required.
* Consult and liaise with field operations (and other departments) to enable effective execution and maximisation of designated marketing/sales programmes, overseeing marketing support for field activities designed to achieve sales and profit objectives.
* Provide input into the Taco Bell strategic planning process, periodically review and update strategic plans.
* Participate in Global forums and work‐groups, collaborating with other markets to share knowledge and build capability.
Disruptive & Innovative
* Build a distinctive, new brand in a market with sophisticated competitors by being disruptive and innovative to break through.
* Work within a limited budget to grow sales overnight and brand over time by making strategic trade‐offs and choices on priorities.
* Build a brand that leads youth culture and sells to the masses.
* Drive the digital agenda for the long game.
* Take ultimate responsibility for a wide range of marketing activities in a fast‐paced industry, deciding and organising work while leveraging agency expertise.
* Own a fast‐paced environment, possessing a sense of urgency and the ability to meet deadlines under pressure.
* Manage day‐to‐day activities with the team while dedicating time to strategic initiatives, utilising effective time‐management skills.
Interpersonal Relationships & Franchise Engagement
* Handle multiple stakeholders locally and globally with diverse ideas, experience and agendas, building strong relationships, persuasion, courage and self‐confidence.
* Accommodate different financial positions and economic parameters of franchisees, collaborating to build trust.
Cross‐Functional & Global Collaboration
Coordinate with other functions to ensure marketing strategies and plans align with Taco Bell Asia‐Pac's overall business priorities, liaising with the global team for strategic alignment and with other business units for best‐practice sharing, updates and reporting.
Internal Working Relationships
* General Manager SOPAC – for ongoing coaching, business direction & prioritisation
* Marketing Director APAC – coaching, partnership, region best practice and approvals
* CMO International, TB – for strategic framework, removing roadblocks, US best practice
* Cross‐Functional TB Team – for support on execution of calendar and brand initiatives
* SCM and Product Development team SOPAC
* Franchisees & their Marketing teams – leveraging experience, gaining alignment on plans
* Other members of the TB US marketing department & TB International Marketing teams – for co‐operation, coordination, technical advice, peer support
* TB US FIT team
* TB Legal team
* TB SOPAC & APAC Marketing Teams
External
* Agencies – advertising, media planning/buying, research, public relations, merchandising, design
* Suppliers
* Delivery Aggregators
People Grower
Drive a "People First" culture by actively coaching, developing and growing both direct reports and franchise marketing teams.
* Coach the team to achieve their personal best
* Provide ongoing coaching and involve actively in the team's development and growth
* Build both RSC and Franchisee marketing teams' capability
Qualifications
* Tertiary degree level qualification, major in marketing or business related discipline preferred. Post‐graduate (MBA) qualification preferred.
* Minimum 10 years overall business experience, with at least three years in a senior marketing position at strategy formulation level in a consumer products/services company.
* Experience building a big, iconic brand essential.
* Experience in launching and growing a new brand.
* Experience with retail, e‐Commerce, service and/or multi‐outlet industry highly regarded.
* Experience in all facets of modern marketing management (brand reputation management, social media, data, digital, influencer marketing, lifestyle marketing, customer experience design).
* Category disruptor – track record of delivering innovative, impactful and memorable, category‐of‐one work.
* Youth culture brand experience an advantage.
* A strategic thinker who is equally comfortable rolling up sleeves when required.
* Experience in strategic planning preferred.
* Strong leadership skills with the ability to thrive when relating to franchise owners and team members at multiple levels.
* Sense of urgency.
* Highly credible leader with the ability to influence outcomes on key initiatives.
* High work ethic and personal standards of integrity.
#J-18808-Ljbffr