Job Summary
This role involves managing the brand image and social media presence for various titles. The ideal candidate will have experience in brand management, social media, and community engagement.
* Manage brand messaging and communication across all touch points.
* Develop and implement go-to-market strategies for allocated brands.
* Lead local brand activations and events.
* Explore and activate partnership opportunities that complement the GTM strategy.
* Work with distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations.
Key Responsibilities
The successful candidate will be responsible for:
* Acting as an authority and promoter of allocated brands.
* Communicating to the wider business on relevant pulsepoints, updates and plans.
* Leading the 'Part B'/GTM process for allocated brands.
* Asset approvals & localization requests from Asset Management team and Paperparts team.
* Managing local brand activations and events.
* Exploring & activating partnership opportunities that complement the GTM strategy.
* Working with Distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations.
Requirements
To be considered for this role, you must have:
* Previous experience in Brand Management, Social Media and/or Community management.
* Knowledge of other Digital Marketing activities (Paid, CRM, eCommerce, etc.).
* Strong knowledge of Social Media best practices (content, publishing do's and don'ts, algorithm rules, etc.) and KPIs.
* Capacity to work with Creative resources from briefing to approval.
* Strong collaboration and communication skills.
* Analytical skills to delve into data and make meaningful decisions based on these learnings.
What We Offer
We offer a dynamic and inclusive work environment, where employees can grow and develop their skills.
* Personal performance & profitability bonus.
* Hybrid and flexible working hours.
* Choice of paid parking or public transport expenses.
* Paid Parental leave.
* Quarterly extra annual leave 'duvet day' to enjoy.
* Monthly phone allowance.
About Us
We are a global leader in the video games and entertainment software industry, committed to enriching players' lives with original and memorable gaming experiences.
We strive to create worlds where people can express themselves, explore and discover new possibilities.
Our teams are passionate about developing innovative games that reflect the creativity and diversity of our teams.
We believe that we will only make progress through collective effort: that's why we actively work with other video game companies to move our industry forward through the UN's Playing for the Planet Alliance.