Role
: Growth Marketing Manager (Content & Digital Strategy)
Location
: Chennai / Remote
Company
: Infogenx Pvt Ltd
About the Role:
We are seeking a data-driven Growth Marketing Manager to lead our digital presence and lead generation efforts. You will be responsible for the full marketing funnel—from crafting high-converting SEO content and technical articles to managing high-budget ad campaigns and automated lead nurturing systems.
Preferred Qualifications:
* 7+
years of experience in Digital Marketing, ideally in a B2B or IT services environment.
* Proven track record of significantly increasing revenue and organic traffic.
* Expertise in AI-driven marketing (Prompt Engineering) to speed up content and creative production.
* Strong technical foundation (HTML/CSS/CMS) to collaborate effectively with our development teams.
Key Responsibilities:
*
Integrated Strategy
: Develop and execute full-funnel growth strategies to scale customer acquisition and brand visibility for our web and software services.
*
High
-
Impact Content
: Craft SEO-optimized blogs, whitepapers, and web copy that convert technical audiences into high-value B2B leads.
* Paid Media & Lead Gen
: Manage and optimize Meta and Google Ads campaigns with a focus on maximizing ROI and lowering CAC.
* Marketing Automation
: Build and manage automated lead nurturing workflows using email, chatbots, and WhatsApp marketing tools.
*
Performance Tracking
: Use GA4 and GTM to analyze campaign performance and deliver data-backed reports to leadership.
* Team Leadership
: Lead a multidisciplinary team of writers and designers, establishing SOPs to ensure operational efficiency.
Interested candidates are requested to contact the provided WhatsApp number +
at the earliest.