Ecommerce & CRM Specialist | Fashion | Sydney
Ecommerce & CRM Specialist | Fashion | Sydney
Direct message the job poster from Who in the Zoo Recruitment
Recruitment Lead @ Who In The Zoo | Fashion, Retail & Consumer | Sales, Wholesale & Retail Operations
ECOMMERCE & CRM SPECIALIST | FASHION | SYDNEY | UP TO $120K + SUPER
We're seeking a proactive and detail-focused E-Commerce & CRM Specialist to join the team. In this role, you'll help drive online sales, ensure a smooth and engaging customer journey, and implement targeted digital marketing initiatives. Your responsibilities will include managing the e-commerce site, leading CRM efforts, executing marketing campaigns, and contributing to community engagement. You'll also be key in coordinating seasonal promotions, product rollouts, and content updates, while optimising overall e-commerce performance.
Location : Sydney.
Salary : up to $120k + super depending on experience.
Perks : amazing clothing discounts, small & collaborative team, dog-friendly office, exposure to multiple departments.
RESPONSIBILITIES:
* Develop and execute the annual e-commerce calendar, including seasonal campaigns, markdowns, and sales events.
* Coordinate brand strategy meetings and create weekly/daily plans for product drops, emails, and marketing.
* Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers in line with the marketing calendar.
* Lead segmented and personalised email campaigns using CRM tools, collaborating with designers to ensure branding consistency.
* Produce daily sales and performance reports, using insights to improve online sales and campaign effectiveness.
* Manage seasonal lookbooks via MyPortfolio, ensuring visual and message alignment with the brand.
* Work cross-functionally with internal teams and offshore support for creative, technical, and strategic execution.
Requirements :
* 5+ years of experience in e-commerce or digital marketing.
* Proficiency with e-commerce platforms including Shopify, CMS tools, and basic web management.
* Experience with CRM systems and email marketing platforms (e.g., Klaviyo, Mailchimp).
* Experience with Paid Ads.
* Strong analytical skills and the ability to derive insights from data to drive performance.
* Excellent organisational skills with the ability to manage multiple tasks and deadlines.
* Strong written and verbal communication skills.
* Proficiency in basic design tools (e.g., Canva, Adobe Photoshop) for creating and editing marketing content is a plus.
* Knowledge of social media marketing and community engagement is a plus.
This is an incredible opportunity to take ownership of the platform and use your skillset to make a difference to the business.
Interested? Apply via the link or email your CV to for a confidential discussion.
*only suitable candidates will be contacted in relation to their application.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Other
* Industries
Retail Apparel and Fashion
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