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Email marketing manager

Learning Online Pty
Marketing Manager
Posted: 9 June
Offer description

Introduction Learning Online Group | Remote (South Africa) | Australian hours Learning Online Group operates a growing portfolio of education brands across Australia, New Zealand, Canada, and the UK, including beauty schools, photography schools, tattoo academies, and more. We are a profitable, founder-led business entering a significant growth phase through 2026. We are seeking a specialist Email Marketing Manager to lead the transformation of our email marketing programs across all brands. This is not a generalist marketing role, we are looking for someone deeply experienced in email strategy, automation, deliverability, copywriting, and revenue growth through email marketing. Duties & Responsibilities What you'll actually do: Audit our current email program across all brands within your first 90 days, deliverability, content, segmentation, journey architecture, the lot - and present a prioritised rebuild plan to the exec team Redesign the program from scratch across messaging, journeys, creative, segmentation, and infrastructure Write, build, and send campaigns yourself. This role owns execution, not just strategy Carry a direct revenue target for email-attributed pipeline and bookings across the group Own and manage our marketing automation stack including Salesforce (Lightning), Customer.io, Parcel, and Litmus Diagnose deliverability issues, improve sender reputation, and maintain strong compliance practices Use AI as part of your daily workflow - not as a gimmick, but as a genuine operational advantage across copy, reporting, analysis, optimisation, and production workflows You'll have genuine autonomy over the function and direct influence on revenue performance across the business. Desired Experience & Qualification What we need to see: 5 years in email marketing, ideally across multiple brands, clients, or business environments Proven experience auditing and rebuilding broken or underperforming email programs with measurable commercial outcomes Deep hands-on platform experience with Salesforce Marketing Cloud, Customer.io (or equivalent platforms like Klaviyo, HubSpot, or Braze), Litmus, and Parcel Strong deliverability knowledge - SPF/DKIM/DMARC, domain reputation, list hygiene, GDPR, CCPA, CAN-SPAM, and CASL compliance Strong copywriting ability. You can write effective emails yourself, not just manage someone else who does Active daily use of AI tools like ChatGPT or Claude as part of your operational workflow Red flags for us: Email is only one of several marketing channels you manage You haven't personally built and deployed email campaigns recently Your experience leans heavily toward team management rather than hands-on execution People we love hearing from: Agency or consulting operators ready to focus deeply on one portfolio Experienced freelancers wanting stability without losing autonomy Senior in-house email specialists looking for a meaningful rebuild project to own end-to-end Package & Remuneration R35,000–R45,000 per month on a contractor arrangement. Reliable monthly payments with long-term stability. Performance-based income growth opportunities tied to measurable outcomes such as: Revenue-per-send growth Deliverability improvements Pipeline and booking increases Additional benefits include: Full ownership of a high-impact revenue channel Genuine autonomy and minimal micromanagement Focus on one business portfolio rather than multiple clients Australian business hours with mid-afternoon finishes for South African team members Opportunity to grow alongside a rapidly scaling international business Interested?

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