Company Overview
DCH Marine is a leading distributor of prestigious yacht brands in Hong Kong and Greater China since 2013. Today, its regional presence has expanded across Asia-Pacific, offering comprehensive solutions such as new Yacht Sales, Brokerage, Yacht Charter, After-Sales Support, and extensive marine related services.
DCH Marine are the exclusive Asia-Pacific distributors of Sunseeker and Saxdor Motor Yachts, along with Williams Jet Tenders for major markets in the region, serving customers with passion and excellence.
Position Overview
We are seeking a dynamic Assistant Marketing Manager to join our team. This individual will be an all-rounded, flexible and versatile marketer who will help with the growth of our yacht business across Australia and beyond. To be successful in this role, you should have hands-on experience and be able to turn creative ideas into effective marketing initiatives that align with DCH Marine's brand and business goals.
Responsibilities
* Support the development and execution of marketing campaigns to increase brand visibility and promote marine and yacht products across Australia and the region.
* Assist with a variety of organic and paid acquisition channels such as driving digital marketing strategies that increase brand awareness, traffic, generate leads and sales.
* Assist in creating engaging content for digital platforms, print materials, and promotional assets, ensuring brand consistency.
* Help manage social media channels including posts/stories, monitor and respond to messages in a timely fashion, and performance analysis.
* Update website content and monitor online metrics.
* Assist in customer relationship management (CRM) systems by updating the databases, managing and tracking campaigns through various channels including e-newsletter, WhatsApp etc.
* Build relationships with industry players, agencies, and vendors.
* Seek partnership opportunities with like-minded luxury brands.
* Help oversee advertising campaigns across different channels and platforms, ensuring consistency and alignment with the brand image and goals.
* Assist with planning and coordinating marketing activities such as boat shows, various events, brand activations, including logistics and vendor liaison.
* Conduct research on customer demographics, competitors' strategies, and industry trends to inform marketing initiatives.
* Manage and coordinate photo/video shoots.
* Handle day-to-day marketing administration including scheduling, documentation, preparing marketing reports, and budget tracking.
Requirements and Skills
* Degree or above in Marketing, Communications, Business, or a related field.
* Minimum 5 years' experience in Marketing, preferably in the marine, automotive, or luxury lifestyle sectors.
* Familiarity with digital marketing tools, social media platforms, and basic design software (e.g., Canva, Adobe Creative Suite).
* Ability to interpret marketing data and provide actionable insights.
* Strong eye for design and storytelling with experience in content creation and campaign execution.
* Able to manage various agencies and external vendors.
* Experience skills in event coordination and management.
* Strong organizational, project management and planning skills. Able to prioritize multiple tasks under tight deadlines while maintaining work quality.
* A highly motivated individual with an entrepreneurial spirit that can work independently and a self-motivator who can manage multiple priorities.
* Excellent written and verbal communication skills.
* Willingness to travel occasionally for events an