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Assistant brand manager

Melbourne
Danone
Brand manager
Posted: 11 February
Offer description

About The Job

Join Danone, a global, purpose‑led organisation bringing health through food to as many people as possible.
Build your brand management career through hands‑on experience across innovation, campaigns, and cross‑functional projects.
Enjoy a supportive, high‑performing team, flexible ways of working, and strong learning and development opportunities.

About The Role

At Danone, we are currently seeking an Assistant Brand Manager to join our marketing team on a 12‑month fixed‑term contract. In this role, you will support the delivery of brand strategy, innovation, and activation across our portfolio.

Reporting to a Senior Brand Manager, this position offers an excellent opportunity to build end‑to‑end brand management experience within a purpose‑led FMCG organisation. You will contribute to key brand initiatives including innovation and renovation projects, campaign execution, social media activation, and performance analysis, working closely with cross‑functional teams and agency partners.

This role is ideal for an early‑career marketer who is eager to learn, take ownership of projects, and grow within a collaborative and high‑performing team environment.

Key Responsibilities

Brand Performance & Budget Management

Track brand performance across key KPIs including sales, penetration, share, and campaign effectiveness.
Support monthly reporting and performance reviews.
Manage brand A&P spend versus forecast on a monthly basis.

Market, Consumer & Competitor Analysis

Develop a solid understanding of the category, consumer and shopper trends, and competitive landscape.
Analyse competitor activity and new product developments.
Support product tastings and monitor product superiority and quality KPIs.

Innovation & Project Management

Support innovation, renovation, and productivity projects from concept testing through to launch.
Coordinate cross‑functional project timelines across Sales, Finance, Supply Chain, R&D, and Quality.
Support packaging design and artwork processes, ensuring projects are delivered on time and with excellence.

Campaign Execution & Activation

Support the execution of integrated marketing campaigns across in‑store, digital, social media, events, and sampling.
Assist with development and execution of social media and influencer activities.
Measure campaign performance and contribute to post‑campaign learnings and recommendations.

Agency & Stakeholder Collaboration

Build strong working relationships with internal stakeholders and external agencies (creative, media, shopper, research).

Support preparation of materials for key business meetings such as range reviews, QBRs, and innovation forums.

About You

About You

You are a hands‑on FMCG marketer who thrives in a fast‑paced environment and enjoys turning ideas into action. Confident stepping into a 12‑month fixed‑term role, you are comfortable taking ownership, managing multiple priorities, and delivering impact from day one.

You will bring

1–3 years' marketing experience in FMCG, with the agility to work at pace and manage competing deadlines.
Experience supporting or leading brand campaigns, innovation or renovation projects, and cross‑functional initiatives.
Events management exposure, including planning and executing brand or consumer activations.
The ability to lead social media activity end‑to‑end, combining creative storytelling with effective agency management.
Strong analytical skills, with experience using market data (e.g. Nielsen, IRI) to inform decisions.
Excellent communication, organisation, and stakeholder management skills, with a proactive and adaptable mindset.

About us

We Offer

We truly value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone. Our unique benefits are designed to enhance lives and provide genuine value.

A high-performing, collaborative team culture
Thank Danone it's Friday 3pm finishes every Friday
Diverse and inclusive work environment
Personalised learning opportunities to set you up for success
Competitive Total Reward package

How To Apply

If this opportunity resonates with you and you're eager to shape and define this role, then go ahead and seize the moment. Click on the APPLY button and share your resume with us.

About Us

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our Vision – Danone, One Planet. One Health. We operate across four business lines Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. Our headquarters is in France, we have offices in 55 countries and our products are sold in over 120 markets. We are proud owners of some of the best-known brands worldwide including YoPro, Activia, Aptamil, and Karicare.

Danone ANZ focuses on dairy and specialized nutrition products for infants and adults and is proud to be awarded the Great Place to Work accreditation winner for ANZ in 2024 and 2025.

Diversity, Equity and Inclusion (DEI)

We proudly affirm that we are an Equal Employment Opportunity employer, and our ambition is to foster an INCLUSIVE & DIVERSE workplace where all Danoners can bring their uniqueness to contribute to business results. Our commitment to DEI ensures that all qualified individuals receive fair consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, and disability at our company.

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