**The Opportunity**:
DGreat, a leading technology company established in South Australia in 2014, specializes in creating custom-made personal websites tailored to meet our clients' unique needs. In addition, we provide digital marketing services such as search engine optimization (SEO), social media marketing, and online advertising to help South Australian businesses enhance their online visibility.
We are currently seeking a creative and results-driven Digital Marketing Analyst to join our dynamic team. This role offers an exciting opportunity for a talented professional to drive the growth of our clients' brands through strategic marketing initiatives and digital campaigns. As a Digital Marketing Analyst at DGreat, you'll be instrumental in developing and executing marketing strategies that elevate our clients' online presence and business performance.
**What you will do**:
As a Digital Marketing Analyst, you will be at the forefront of shaping marketing strategies, enhancing digital marketing campaigns, and driving business growth. Your expertise will be key in developing innovative approaches to marketing and business development.
**Key responsibilities include**:
- Devise, create, and implement effective marketing strategies that help our clients grow and meet their business objectives. Tailor initiatives to attract diverse customer segments, offering promotions and loyalty rewards to both new and existing clients.
- Collaborate with influencers and industry experts to promote brands and services. Organize offline events to gather user-generated content that enhances brand visibility.
- Utilize data from digital marketing platforms (Google Ads, Facebook Ads, GA4, etc.) to measure campaign performance and provide actionable insights to improve future campaigns.
- Conduct market research to identify target audiences and optimize customer experience. Use data to assess competitive landscapes and improve website conversion rates.
- Attract new customers by researching market trends and customer needs. Guide the marketing team on public relations initiatives to strengthen brand presence and customer loyalty.
- Collaborate with internal teams to design marketing campaigns. Develop promotional pricing strategies and regularly update customers on new offers.
- Work closely with the internal team to define brand strategy, ensuring consistency in mission, values, and market positioning.
- Lead SEO efforts to improve website ranking, create paid ads on platforms such as Google Ads and TikTok, and manage social media presence to expand brand awareness and engagement.
**What you are and what you have**:
- Proven experience in digital marketing, SEO, and business development.
- Strong background in creating and executing marketing strategies and campaigns.
- In-depth knowledge of data analysis tools (Google Ads, Google Analytics, etc.) and SEO techniques.
- Experience with social media management and digital advertising platforms.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams.
- Creative thinker with problem-solving skills and attention to detail.
- Proficient in digital marketing platforms and tools.
- Experience in managing marketing campaigns for diverse clients and industries.
- Strong knowledge of the Australian market and digital marketing trends.
- Proficiency in English (additional languages such as Mandarin are a plus).
Pay: $70,000.00 - $75,000.00 per year
**Experience**:
- SEO: 1 year (preferred)
- Digital marketing: 1 year (preferred)
Work Authorisation:
- Australia (preferred)
Work Location: In person