Content design manager

With over 1.3 million members RAC is one of WA's most iconic and trusted brands. We are a purpose‐led member organisation striving to create greater value for our members and deliver on our purpose to be "The driving force for a better WA."

As our Content Design Manager, you will lead the content design stream of RAC's Digital Experience Program. This includes supporting the migration to a new headless CMS, redesigning the website's information architecture, establishing content standards and governance, and ensuring content experiences are optimised for members with a focus on mid to lower funnel journeys.

This role is being offered on a 12‐month maximum term contract on a full‐time basis (0.8 fte/4 days will be considered for the right candidate) and will work across Website Performance, Digital Products, Marketing and Product teams to deliver a more intuitive, scalable and effective digital experience while building the content foundations required to support RAC's future digital ecosystem.

• Leading cross‐functional stakeholder engagement to build alignment, drive adoption of an enterprise approach to content, and embed content best practices across teams.
• Developing governance and guidance models, supporting the Web Performance Team and stakeholders with frameworks, training, and content standards.
• Collaborating with UX and SEO roles to enhance content structure, usability, accessibility, and search visibility—transforming disjointed pages into connected experiences.
• Serving as the strategic content partner to marketing, service, and digital teams—translating business priorities into clear, actionable content briefs.
• Articulating the strategic role of content in achieving RAC's Group and Digital Experience Strategy, and championing its impact on member experience and brand trust.
• Defining and executing content strategies across the full member journey, focusing on mid‐to‐lower funnel optimisation for acquisition, retention, and conversion.
• Mapping and optimising customer journeys by identifying content gaps, validating plans with research, and designing persuasive content aligned to key stages.
• Setting clear direction for content teams, providing briefs, guidance and frameworks that drive efficient, high‐performing content delivery.
• Developing reusable narratives and assets to deliver scalable, brand‐aligned content across digital channels, including micro‐interactions and social impact messaging.
• Monitoring and optimising content performance, leveraging insights from surveys, dashboards, and research to continuously improve engagement and outcomes.
• Benchmarking and reporting content impact, contributing to regular performance reviews, presenting insights, and refining strategic direction based on data.
• Supporting campaign and publishing activity, by reviewing digital content, advising on structure and SEO, and contributing to CMS optimisation and campaign integration.

• Significant experience in content design, digital content planning, production, and management.
• Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
• Proven ability to combine creativity and analysis to develop high‐quality, user‐centric content that delivers measurable business outcomes.
• Excellent communication and collaboration skills, with a track record of influencing stakeholders and building trusted partnerships.
• Well‐developed prioritisation and time‐management skills, with the ability to align content initiatives with business and audience value.
• Tertiary qualifications in Digital Media, Marketing, Advertising, Business, or a related discipline.
• Demonstrated alignment with organisational values, with strengths in managing ambiguity, focusing on members, and role‐modelling behaviour‐based leadership.

• A workplace culture where our people feel valued, respected and empowered.
• Work in flexible ways that meet work/life commitments and support wellbeing.
• Professional career development and training.
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services.
• Be part of a purpose‐led organisation that gives back to the WA community.
• Opportunities for community engagement and corporate volunteering.
• A very active Social Club – join one of the most active social clubs in Perth with over 900 members.