The Bus Industry Confederation is the national peak body representing Australia's bus and coach operators, manufacturers, and associated service providers. The organisation has two arms – the Confederation itself which is responsible for policy, advocacy and technical services, and the Australian Public Transport Industrial Association. This role will work across both arms of the organisation and offers you a chance to advance your career and make an impact for an essential industry that keeps Australia moving.
Reporting directly to the Executive Director (ED), your focus will be to build and position BIC as the voice of authority across all issues and aspects of the bus and coach industry and public transport more generally in Australia. Our aim is to be the first point of contact for all key stakeholders from both the government and private sectors, and to ensure awareness and understanding of our policy positions and understanding of the importance of the moving people task.
Your influence and input will touch all key components of the communication lifecycle - from preparing media briefs and talking points to developing the annual communications plans, social media strategy, annual report production and issues management.
Another key aspect of the role is designing and implementing a member marketing and communications plan. You will work with the ED and other team members on strategy, and take responsibility for acquisition, retention, and campaigns. You will engage with a wide range of members and non-members to understand needs, promote services and identify opportunities. Duties of the role will include but not limited to:
Key Duties & Responsibilities
Digital Media Management:
* Manage BIC's digital presence, including website content and social media platforms.
* Create and curate engaging and shareable content for social media channels to increase awareness of and engagement in BIC's activities.
* Monitor social media conversations and respond to inquiries and comments in a timely and professional manner.
* Track and analyse website and social media metrics to assess the impact of communication efforts and suggest optimisations.
Stakeholder Engagement:
* Foster positive relationships with BIC's members, industry partners, government agencies, and media.
* Support the coordination and promotion of industry events, conferences, and workshops.
* Collaborate internally to ensure effective communication and alignment of messaging across all channels.
Brand Management:
* Support the maintenance and enhancement of BIC's brand identity and visual guidelines.
* Ensure consistent messaging and branding across all communication materials and channels.
* Monitor media coverage.
How to apply
The BIC offers a competitive salary package. If you have the right experience and qualifications, we invite you to apply online now.
Your application must include a cover letter, your resume, and the details of two referees.
For more information, contact Glen Bortolin at or