Job Title: Public Relations and Communications Professional
">
Description:
The primary responsibility of this role is to develop and execute effective public relations and communications strategies to drive awareness and engagement with our brand.
Key Areas of Ownership and Responsibility:
1. External Communications
o Public and Analyst Relations
o Design, execute, and evaluate the PR / AR plan with the PR agency
o Build content to enhance share of voice in the ANZ market
o Develop thought leadership articles
o Develop customer references and case studies
o Ensure adherence with brand strategy and brand style in all communications
o Customer and partner eNewsletters
o Website content management
o Social media strategy
o Identify platforms and messages to focus on Twitter/FB/LinkedIn/Blogs
o Training and development for local teams
2. Internal Communications
o Monthly customer newsletter
o Quarterly ANZ business newsletter
o Develop and maintain the management team communications plan
o Internal success stories
o Input into surveys for the business and marketing team
Requirements:
* A minimum of 5 years marketing and communications experience
* Solid relationships with media, journalists, and analysts
* Awareness of the PR landscape and media process
* Understanding of the IT industry
* Familiarity with CRM and CMS tools
* Ability to work in a fast-paced environment with daily deadlines and maintain meticulous attention to detail and proofreading skills
* Effective communication skills, both verbal and written
* Strong inter-departmental relationship skills
* A high degree of commitment and responsibility
* Skills in HTML, Java, PhotoShop, Illustrator are an advantage but not essential