Job Description:
We are seeking a skilled professional to drive lead generation and lifecycle conversion through email, SMS, and marketing automation.
This role is responsible for planning, building, and optimising email and SMS campaigns that drive engagement, conversion, and retention. The ideal candidate will have experience in lifecycle marketing, email marketing, CRM, or marketing automation.
The successful applicant will work closely with the marketing team to develop and execute high-performing direct marketing campaigns. Strong writing, organisation, and attention to detail are essential skills for this role.
A creative thinker who also works well with structure and systems, results-driven, and able to interpret data to improve performance are key characteristics of this position. A proactive, reliable, and able to manage competing deadlines individual will thrive in this environment.
Key Responsibilities:
* Plan, build, and optimise email and SMS campaigns
* Manage automation flows across key lifecycle stages: onboarding, nurture, upsell, reactivation
* Maintain a clean, segmented marketing database to enable targeted campaigns and reporting
* Use behavioural triggers and segmentation to personalise communications
* Create SEO-friendly content including landing pages, blogs, lead magnets, etc
* Support cross-channel campaign delivery and ensure consistent execution across content, design, and CRM
Requirements:
* Experience in lifecycle marketing, email marketing, CRM, or marketing automation
* Demonstrated ability to write and execute high-performing direct marketing campaigns
* Experience managing customer segmentation and behavioural triggers
* Exposure to SEO content production and/or keyword optimisation (preferred)
Benefits:
We offer a fantastic work-life balance, Monday – Friday hours, pub lunches, and real opportunities to grow within the company. A team player with a growth mindset and ability to adapt will excel in this role.