Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we're home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.
Across Entain ANZ, we're shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.
Your Impact
This is where craft meets strategy.
As our Brand Copywriter, you'll define how some of the most recognised names in sport and entertainment sound. From the excitement of Ladbrokes to the energy of Neds, the legacy of TAB, and the next-gen edge of Betcha - you'll help each brand speak in its own voice, while ensuring a unified story across the portfolio.
Ideally, you'll bring experience from a fast-paced creative or advertising agency environment, with the ability to translate brand strategy into compelling, channel-specific storytelling.
You'll play a key role in evolving our tone-of-voice frameworks and guiding how brand storytelling flows through every stage of the marketing funnel – from awareness to loyalty.
If you're a writer who thinks strategically, understands how language builds brands, and can influence creative direction through words, this is your chance to shape something bigger.
A Day in the Life
Ideally based in our Brisbane office, we work in a hybrid model that balances collaboration and flexibility.
Here's a snapshot of how you'll make an impact:
* Develop and evolve each brand's tone of voice, ensuring it's distinctive and emotionally resonant.
* Write campaign-level messaging that connects across the funnel — from awareness through conversion.
* Create ideas and copy for ATL, digital, social, owned channels
* Build message hierarchies and frameworks that bring clarity and consistency to communications.
* Collaborate closely with Creative, Media, and Brand teams to bring ideas to life across all touchpoints.
* Act as guardian of the brand voice, ensuring every word builds equity, trust, and engagement.
Your Strengths
* Experience as a campaign copywriter in a creative or brand environment (agency experience ideal).
* A portfolio that shows short-form, brand-led work — headlines, scripts, taglines, social campaigns, brand platforms.
* Strong understanding of brand building, tone of voice, and messaging through the funnel.
* Ability to flex across multiple audiences and brand personalities.
* Creative problem-solving and collaboration skills — you can turn a strategic brief into an idea that lands.
* AI skills essential
Life at Entain
At Entain, it's more than a job - it's a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you'll help shape the voice of some of Australia and New Zealand's most recognised brands - while developing your own craft in a supportive, ambitious team.
Perks You'll Love
* Hybrid & Flexible: Balance your life and work.
* Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
* Wellbeing Perks: Support for your health and happiness.
* Workday Extras: Free breakfast, snacks, and onsite barista.
* Office Vibes: Pool table, live sports, and fun social activities.
Entain, there's nothing like it.
For more information, please reach out to us at or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.