Add expected salary to your profile for insightsAt Southern Design Group (SDG), we provide a unique selection of architectural hardware to suit a variety of styles and budgets.
We are a family-owned business and for over 40 years, our specialists have been providing design conscious consumers with quality products.Southern Design Group is the parent company to three architectural hardware brands sold in Australia, New Zealand, the United States, and more recently to the rest of the world through ECommerce channels:Iver (iver-life.com)Bankston (bankston.com)We have over 90 employees across Australia, New Zealand and the US and foster an innovative, results focused, and flexible work environment.
Our company vision is to offer the best consumer experience in the architectural hardware industry.
We have a long history of retaining dedicated and experienced staff who reflect our strong values.Respectful, I thrive in a diverse workplace, treat others with fairness and respect and expect the same in return.Passionate, I am self-motivated, solutions focused and believe passion and innovation should be recognized.Responsible, I consider the social and environmental impacts of business and strive to reduce those impacts.Adaptable, I embrace change, continuously seek improvement, and remain open to new ideas and opportunities for growth.About the RoleWe are seeking an experienced and commercially driven Ecommerce & Digital Manager to lead the global digital strategy and drive online growth across our brands.As SDG continues to evolve its multi-brand, multi-region digital presence, you will play a key part in planning and executing future platform strategies, ensuring the business is positioned to activate current digital commerce opportunities as the market grows.You will combine strategic vision with hands-on capability, collaborating closely with Marketing, Sales, and Operations to deliver measurable growth in traffic, engagement, and conversion.
A Digital Marketing Assistant supports day-to-day activity under your leadership.Duties & ResponsibilitiesCreate a digital roadmap that supports future expansion of ecommerce capabilities and platform readinessLead SDG's multi-brand, multi-region digital and strategy, covering SDG's expansive digital ecosystem including brand websites, reseller websites, ecommerce portals, and paid digital channelsDefine clear priorities across US, UK, EU and ANZ balancing direct digital sales with brand engagement objectivesEcommerce ManagementOwn and drive Bankston's emergent ecommerce performance in the US, UK, and EU, increasing traffic, engagement, and conversionServe as the Shopify expert, acting as the central liaison for all teams involved, providing detailed reports on customer behaviours and optimising the sales funnel to increase conversionsPartner with external developers and agencies to deliver high-performing site functionalityDrive trade account onboarding and support the Sales team to increase project-driven adoptionFuture proof the digital architecture to enable expansion into additional markets and models when requiredWebsite managementIntegrate and manage product information on non-transactional websites (SDG, Iver, TradCo, Bankston - ANZ), ensuring that all catalogue data is up to date and accurateCollaborate with the A&T; team and external agencies to enhance site functionalities and UX, aiming to improve the overall performance and accessibility of our websitesMonitor and troubleshoot the websites for any issues, ensuring high standards of performance and swift resolution of any issuesInnovate and improve website content, functionality, and user interfaces in collaboration with our digital agencies, focusing on enhancing user experience and site performanceImplement a pre-defined SEO strategy that enhances our search engine rankings, drawing organic traffic to our sites and improving visibility for visitorsOwn the roll out of current product releases with consideration to landing pages, category pages, product page integrationsWork with the Marketing team to develop and convey a compelling brand narrative, brand content and points of engagement across the sitesDigital AdvertisingLead global paid digital advertising across search, social, retargeting, and display, with a emphasis on driving trade portal traffic in the US, UK, and EUDevelop targeted campaign strategies for architects, designers, and specifiers to grow project conversionManage agency relationships and internal creative resources to deliver high performing campaignsContinuously test and optimise spend allocation to maximise ROIData, Insights & ReportingMaintain dashboard son Whatagraph to monitor portal performance, site traffic, and campaign ROI globallyAnalyse customer pathways, attribution models, and digital behaviours to improve conversion strategiesCollaborate with Marketing and Sales to connect insights directly to revenue outcomesUse data driven insights to shape future platform expansion and investment decisionsDigital leadershipMaintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs.Manage and mentor a Digital Marketing AssistantChampion digital expertise internally, educating Sales and Marketing teams on tools, trends, and platform opportunitiesSkills & Experience5+ years experience managing global ecommerce and digital strategies across multiple brands or regionsProven experience with Shopify platformsPersonal and hands on expertise in paid digital advertising, including budget management, ROI analysis, and audience targetingProficiency in data tools (GA, Looker Studio, attribution modelling) to make evidence-based decisionsDemonstrated ability to lead agencies, internal teams, and cross functional stakeholdersExperience shaping digital roadmaps that support future expansion into new markets or platformsHighly independent and self-directed, capable of managing a broad, complex workload with minimal supervisionStrategic and visionary with the ability to future-proof platforms and plan for growthHands-on, data-driven, and adaptable when priorities shiftPassionate about delivering digital excellence and measurable commercial impactExperience in design-led or premium brands, particularly in B2B or B2B2C environmentsFamiliarity with NetSuite ERP and integration best practicesExposure to US, EU, and UK markets and understanding of multi-region platform requirementsWe believe that a diverse workforce and inclusive culture are essential to driving innovation, creativity, and excellence.
All SDG job postings reflect our ongoing dedication to building a workplace where individuals of all backgrounds, identities, and experiences are welcomed, respected, and empowered to thrive.
We encourage applications from candidates of all races, ethnicities, genders, sexual orientations, abilities, and experiences.If this sounds like you then click Apply now with your Cover Letter and CV.
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📌 Ecommerce & Digital Manager
🏢 Southern Design Group
📍 Adelaide