Role: Digital marketing coordinator
Location: Adelaide, South Australia
Employment status: Full time
Salary band: Competitive dependent on experience
We encourage applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities. We welcome applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, mature-age people and people with visible and non-visible disabilities, regardless of sex, sexuality or gender identity.
WHO WE ARE
We're Slice, a content-first marketing agency based in Adelaide, Australia.
We specialise in finding the sweet spot that intersects what organisations want to achieve and what their audiences need – and then we create useful, purposeful and impactful content that cuts through the noise, and kicks both audience and business goals. Everything we do is dynamic, optimised for search and multi-platform, and designed to get brands seen by the right people, in the right place, at the right time.
Past and present clients include RAA, Bridgestone Australia, Coopers, Sweat, Health Partners, Brauer, MyBudget, Nova Systems, Windmill Productions, Funk Food and Coffee, The Australian Centre for Social Innovation, City of Mitcham, City of Port Adelaide Enfield, Saab, and Typo.
WHO YOU ARE
You're a whip smart digital marketing coordinator who's skilled at using digital channels to get the right content to the right people, in the right place, at the right time. Whether that's segmenting audiences through your knowledge of EDMs, using SEMRush to generate keywords to help our team of writers optimise content, implementing and optimising paid search and social campaigns, or using heat mapping to optimise a website's CTAs, you know how to get the best out of each channel.
You'll also be measuring and reporting on the success of the content we create, so knowledge of using and interpreting data from Google Analytics and Meta is essential.
You love and consume everything digital, and you're tapped into what's trending right now with consumers, what's driving conversation, what people are interacting with, and what technology they're using to stay connected. You're insatiably curious, and you love finding out what makes people tick.
An interest and/or experience in the automotive, tyre, car or 4WD industry would be beneficial.
KEY RESPONSIBILITIES
* Update and maintain our clients' website content using various CMS platforms
* Segment and distribute our clients' newsletters using various EDM platforms
* Publish, manage and moderate social channels on behalf of our clients, including creating tracking links
* Write paid media strategies (with oversight from our digital marketing strategist)
* Implement, manage and optimise paid media across Facebook, Instagram, LinkedIn, Pinterest and TikTok
* Use SEMrush to do keyword analysis and research, and support our writing team in implementing and measuring SEM and SEO content
* Analyse client websites using tools like Google Analytics, Google Search Console and SEMRush
* Create and maintain Google Data Studio dashboards for clients (you don't need to have experience in Google Data Studio but you should be willing to learn)
* Monitor, analyse, provide insights and prepare reports on social media, SEO and SEM activity for clients
* Contribute to creative concepts for clients
* Develop an understanding of our clients' audiences
* Be a guardian of our clients' brand, and brand guidelines
* Actively research our clients' competitors so that you're always aware of their activity and trends, and use this to inform your strategies
EXPERIENCE AND SKILLS
* 2-3 years digital marketing experience
* A 'can-do attitude' and great organisational skills
* Big picture thinking
* Attention to detail
* Strong analytical skills
* A knack for taking complex data and using storytelling techniques to make that data easy to understand
* Excellent internal and external stakeholder management skills
* Strong organisational skills and the ability to prioritise work and maintain an efficient workflow in a fast paced environment
* Technical know-how across Facebook, Instagram, LinkedIn, Pinterest and TikTok
* Experience using Facebook Ads, LinkedIn Ads, Google Ads, Google Analytics, Google Search Console and Google Data Studio
* A high level of expertise in utilising, navigating, and leveraging the Meta ecosystem
* Experience using various newsletter platforms
* Experience using various CMS platforms
* Content capture and content creation skills are a bonus but not essential
PERSONAL ATTRIBUTES
* Loves to consume content
* Obsessed with digital marketing
* Curious about what makes people tick
* Self motivated
* Fast thinking and a positive outlook
* Acts with professionalism and integrity
* Flexibility, adaptability, and a growth mindset
* Big picture thinking
* Attention to detail
* Committed to ongoing professional development
WE OFFER
* A flexible working environment (including a dedicated WFH day each week)
* City-based location with a well-stocked kitchen
* A day off for your birthday
* Commission paid on any new business that you bring into Slice
* Quarterly $100 book allowance (we do a team book shopping outing)
* Competitive salary based on experience
* Generous training and development budget
* The chance to work on diverse projects and with thought-provoking clients
TO APPLY
Send an email introducing yourself with your CV to Slice directors Vanessa & Lizzie at careers@slice.agency.
Applications close March 18. Send any questions to careers@slice.agency.
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