Marketing Role Overview
Eyecare Plus Ltd, a leading support organisation for independent optometry practices, is seeking an experienced Marketing Executive to help shape the future of vision care in Australia.
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About the Role
The successful candidate will lead and coordinate multi-channel marketing campaigns, collaborate with internal teams and external agencies, manage digital advertising schedules, drive brand consistency, develop social media strategies, oversee website content updates, analyse campaign performance, and plan marketing workshops for members.
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Required Skills & Qualifications
* Tertiary qualification in marketing or equivalent experience
* Proven success in national/local area marketing, digital strategy, and campaign management
* Experience driving SEO, SEM, and paid advertising activity on a local and national level using analytics tools and agency insights
* Exceptional communication, problem-solving, and stakeholder engagement skills
* Creative flair with strong attention to detail and ability to think outside the box
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Benefits
This role offers a modern office location, free eye tests, exclusive discounts on prescription eyewear and sunglasses, and a hybrid work environment with a supportive team. The opportunity to make a real difference in people's lives and shape the future of independent optometry is also available.
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