Job Title: Retail Media Lead
About This Role:
This is a highly strategic and commercial leadership role that requires a deep understanding of the retail media landscape. As the Commerce Strategy Director, you will be responsible for developing and executing holistic retail media strategies that drive best-in-class ROI and profitable customer acquisition.
* Strategic Leadership & Commercial Planning: You will translate Unilever's business objectives into comprehensive retail media plans, aligning media spend and driving measurable sales uplift and market share gains through continuous optimization and innovation.
* Commercial Partnership & Relationship Management: You will build and nurture strategic relationships with key Customer Retail Media teams, contributing to best-in-class Joint Business Plans that drive measurable sales uplift and market share gains.
* Holistic Media Planning, Execution & Optimization: You will work alongside the Activation Team and Media and Data Team to integrate retail media seamlessly into Unilever's broader media strategy, ensuring alignment across all relevant teams and developing a robust measurement framework and attribution model to quantify the impact of retail media on sales and brand equity.
* Performance Measurement & Innovation: You will design and implement a test-and-learn framework, fostering a culture of data-driven innovation, identifying, evaluating, and supporting the pilot of new retail media platforms, ad formats, and solutions to maintain Unilever's competitive edge and future-proof its commerce strategy.
Qualifications:
* Education: Bachelor's degree in Marketing, Business, or a related field (Master's Degree welcomed)
* Core Experience: Minimum 5-7 years of dedicated experience in retail media, trade or shopper marketing, eCommerce or retailer marketing
* Strategic Planning & Execution: Demonstrated expertise in developing and executing holistic media plans that effectively convert audiences into buyers and deliver measurable ROI
* Retail Media Proficiency: Deep working knowledge of key retailer/omni media partners and their ad products
* Data & Analytics Acumen: Advanced analytical skills with the ability to interpret complex retail media data, derive actionable commercial insights, and propose data-driven strategies for optimization and growth
* Stakeholder Management & Collaboration: Exceptional communication, negotiation, and interpersonal skills, with a proven ability to build trust, influence senior stakeholders, and foster highly collaborative environments across diverse teams