The National Capital Authority (NCA) has responsibility for the promotion of the National Triangle. Attracting visitors to celebrate and engage with the story of the National Capital. Each year, experiences and activities are created that enhance the awareness of the National Capital and its national significance, creating a safe precinct that welcomes visitors. The National Triangle is supported by active marketing campaigns, social media and digital communications that engage the Australian public.
The NCA is currently going through a period of transformation, with a focus on building a precinct brand that will attract visitors to the National Triangle. A major focus is the development a new National Triangle brand identity, campaign and website.
The Senior Marketing and Digital Content Officer will play an integral role in supporting the roll out of this new National Triangle brand. Supporting the Marketing activities, work will be complex in nature and involve various activities that attract visitation and encourage visitors to connect and explore the National Triangle.
The key duties of the position include:
Working under limited direction, duties may include:
* Develop high quality and creative advertising campaign briefs and liaise with internal and external stakeholders to deliver successful tourism campaigns promoting the National Triangle as a premier tourism precinct.
* Research, plan, develop and implement innovate digital campaigns using video and photography content for social media, website and other National Triangle digital platforms used at the NCA, with a focus on developing content that creates awareness of National Triangle campaigns and the growth of the National Triangle social media channels.
* Manage and monitor the day-to-day National Triangle social media platforms, ensuring regular posting that promotes the precinct's tourism offerings, activities and events with high attention to detail. Liaise with audience to increase engagement and satisfaction.
* Keep up to date with industry trends, and lead discussions around digital improvements that will enable the National Triangle to improve its communication and engagement with audiences.
* Regularly review completed campaigns and digital content produced, by analysing performance metrics, and propose process improvements to refine content and consistently captivate audience.
* Assist in the financial management of the marketing budget. Oversee expenditure and ensure campaigns are managed within the budget.
* Responsible for the preparation and presentation of reports on marketing campaigns and performance to management with support from the Manager, Marketing.
* Liaise with internal and external stakeholders such as content creators, social media networks and other government agencies to develop professional networks and represent the NCA at relevant meetings.
* Undertake procurement activities and manage contracts for the Marketing Team, ensuring effective risk-mitigation
* Provide administrative assistance on long-term projects and objectives under the direction of the Manager, Marketing.
* Participate as a constructive member of the National Capital Authority and provide reasonable support with Branch functions as required.
Eligibility
· Demonstrated experience in project management
· Established network across Commercial, Government and Tourism sectors in Canberra.
Getting to know the National Capital Authority
The National Capital Authority is the Australian Government agency dedicated to ensuring that Canberra is planned and designed in accordance with its significance as the National Capital. Our work encompasses urban planning, development approvals, events management, asset management, heritage, capital works, education and leasing and licencing of the diplomatic estate.