We are partnering with a fast-growing, consumer-led membership business with global ambitions to appoint a commercially driven Paid Media Lead. This is a high-impact opportunity for a performance marketer who thrives on driving measurable growth, scaling acquisition across international markets, and building world-class paid media capability. Reporting into the Director of eCommerce, this role will own global acquisition strategy end-to-end, balancing strategic thinking with hands-on execution. The successful candidate will play a critical role in accelerating member growth, improving conversion performance, and helping shape the next phase of international expansion. The Role: As the Paid Media Lead, you will own the global paid acquisition strategy across both existing and emerging markets. You’ll manage paid media activity end-to-end, from campaign strategy, audience optimisation, creative briefing, and landing page performance through to conversion optimisation and retention initiatives. You will also manage external agency partners and help establish a best-in-class performance marketing function capable of scaling internationally. This role would suit someone highly commercial, data-led, creative, and deeply passionate about performance marketing and growth. Key Responsibilities: Own and deliver the global member acquisition strategy across multiple markets. Drive high-quality member growth and retention across all relevant digital channels. Develop and execute a commercial growth roadmap, identifying opportunities to improve acquisition performance and accelerate signup growth. Lead paid media strategy and execution across Meta, Google, Display, Programmatic, and emerging acquisition channels. Continuously optimise audience targeting, campaign performance, and acquisition funnels to maximise ROI and improve CPA efficiency. Manage and optimise landing page performance and conversion pathways in partnership with internal stakeholders. Performance Marketing & Optimisation: Build and maintain a best-in-class performance marketing ecosystem. Lead conversion rate optimisation (CRO) initiatives through ongoing testing, experimentation, and data-led insights. Work closely with creative teams to develop compelling acquisition campaigns, ad creative, and performance-focused messaging. Monitor and optimise return on ad spend (ROAS) and overall channel effectiveness. Ensure all acquisition initiatives remain optimised and continue delivering against key business metrics. Agency & Stakeholder Management: Manage and optimise relationships with external paid media, SEO, and search agencies. Hold agency partners accountable for performance outcomes and continuous improvement. Collaborate cross-functionally with eCommerce, creative, CRM, analytics, and broader commercial teams to deliver growth objectives. Team & Capability Building: Support the future growth and scaling of the performance marketing function globally. Assist in building internal capability and managing outsourced agency resources as required. Contribute to developing paid media best practice frameworks, processes, and reporting standards. Reporting & Insights Deliver regular reporting and actionable insights across acquisition performance, channel effectiveness, member quality, and retention metrics. Use data and analytics to inform strategic decision-making and campaign optimisation. About You You are a commercially minded performance marketer with a proven track record of driving customer acquisition and scalable growth within a fast-paced digital or subscription-led environment. You combine strong analytical capability with creativity and understand how to balance brand, performance, and customer experience to deliver measurable business outcomes. Ideally, you will bring: Proven experience in performance marketing, paid media, or growth marketing roles. Strong hands-on experience across Meta Ads, Google Ads, Display, Programmatic, and paid acquisition channels. Experience managing significant paid media budgets and optimising CPA/ROAS performance. Strong understanding of conversion rate optimisation (CRO), landing page optimisation, and customer acquisition funnels. Experience managing external agencies and cross-functional stakeholders. Highly analytical mindset with strong commercial acumen and reporting capability. Experience working within ecommerce, membership, subscription, consumer, or high-growth digital businesses highly regarded. Excellent communication skills with the ability to influence stakeholders at all levels. A proactive, entrepreneurial mindset with the ability to thrive in a scaling business environment. This is an exceptional opportunity for an individual looking to truly utilise and expand their paid media expertise across both acquisition and retention within a high-growth, globally scaling business. To submit an application - click APPLY NOW.