Job Title: Email Marketing Specialist
This is a high-impact, remote role for an experienced email marketer seeking to elevate their skills in direct-to-consumer (DTC) email marketing. As an integral member of our team, you will work closely with the founder to develop emotionally compelling and performance-optimized email campaigns.
Responsibilities:
* Develop high-performing email campaigns, including product launches, restocks, editorial storytelling, and retention flows.
* Evolve and reproduce our unique tone of voice, capturing elegance, romance, cinematicity, French flair, and minimalist luxury.
* Utilize Klaviyo's campaign builder to design and deploy campaigns.
* Create standard and advanced flows, such as welcome series, abandoned cart reminders, post-purchase communications, back-in-stock notifications, cross-sell promotions, and more.
* Collaborate on content calendars and strategic launch planning.
* Design engaging subject lines, preview text, and CTAs that drive results.
* Execute list segmentation, A/B testing, and performance optimization.
* Track key metrics, such as open rates, click-through rates, deliverability, and iterate campaigns based on insights.
* Integrate a custom GPT-based AI writing assistant; contribute to prompt bank development.
* Maintain a campaign archive and internal documentation for tracking and repurposing.
Requirements:
* 3+ years of email marketing experience in DTC ecommerce.
* Proven success with fashion, beauty, or luxury lifestyle brands.
* Strong copywriting skills with emphasis on narrative and brand voice.
* Experience with bilingual tone execution (English with integrated French a plus).
* Advanced expertise in Klaviyo, including setup, flows, and configuration.
* Skilled in email deliverability best practices and optimization.
* Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces.
* Highly organized and detail-oriented, with documentation experience.
* Comfortable collaborating directly with creative founders and stakeholders.
Nice to Have:
* Willingness to assist with light administrative tasks.
* Ability to support basic social media tasks.
* Basic video editing skills are a plus.