This is a Organic Social, Influencer and Events Manager role with Pet Circle based in Sydney, NSW, AU
> Pet Circle =
(12 month Mat Leave Cover)
The Opportunity
Pet Circle is Australia's largest online pet retailer, and we're on a mission to help pet parents pet better. With a fast-growing product portfolio and powerful reach across ecommerce and media, we're uniquely positioned to build compelling pet brands and provide value-added marketing to our supplier partners.
Our Brand and Creative team is a dynamic group of strategists, designers, and storytellers working to elevate the shopping experience for pet families across Australia. We build brands and campaigns that spark joy, earn trust, and create lasting connections between pet parents and Pet Circle.
We're on the lookout for a passionate and highly creative Organic Social, Influencer, and Events Manager to join our in-house team on a 12-month maternity leave contract. This role is key to bringing our brand to life by helping Pet Circle become the most loved and trusted voice in the pet industry.
You'll lead the execution of our organic social strategy, manage influencer relationships, bring our brand into the real world through events and activations, and work with our PR agency to build earned media visibility. You'll also play a central role in delivering integrated brand campaigns alongside our VP of Brand & Communications and the wider brand leadership team.
This is a high-impact role at the intersection of storytelling, strategy, and campaign delivery — perfect for someone who lives and breathes social content, thrives in a fast-paced creative team, and has a nose for what gets people talking.
What You'll Be Doing
Own and evolve Pet Circle's social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
Lead the influencer and creator program — including macro collaborations, always-on gifting, and community engagement
Launch a new product gifting program
Manage Pet Circle events and brand activations, from trade shows and PR stunts to pet community experiences
Identify and work with key brand and charity partners to build integrated campaigns with strong social and earned outcomes
Manage content planning and production — from filming and editing to working with our internal creative team to deliver made-for-platform content
Maintain a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals
Lead monthly performance reporting across social, influencer, and PR, surfacing actionable insights to guide future work
Work with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive comms
Own budgets and performance targets across organic social, influencer, events, and communications
What You'll Need
5+ years' experience in-house or in an agency environment, ideally with retail or e-commerce brands
Proven ability to build and manage social accounts, with a clear understanding of what drives engagement across platforms
A strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connects
Confident both behind and in front of the camera, comfortable being a visible part of Pet Circle's brand voice
Hands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliers
Highly organised and detail-oriented, with the project management skills to juggle multiple workstreams and shifting priorities
A data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategies
A team-oriented team player who brings positive energy, creativity, and curiosity to cross-functional work
A deep passion for pets and pet parents, and a desire to create meaningful brand experiences that make tails wag
Role Location
This role is based in Sydney at our in-house Studio, with a hybrid arrangement of 3 days per week in our pet-friendly offices. This is subject to change in line with business requirements.
Juicy Perks
Heaps of development opportunities — stretch projects, focus groups & secondments
Flexible working environment
Up to 50% employee discount
Product sample giveaways
Pawrental leave and wellbeing leave
Team charity volunteer days
ClassPass subsidy
Why Join?
We Reckon Our Mission To Help The World Pet Better Is An Important One, But Also An Incredibly Fun And Rewarding One. Becoming a Pet Circler Means You're Committed To Help Shape An Entire Industry — It's Pretty Exciting Stuff. Here's What We Stand For
We're better together
We operate with humble hearts and hungry minds
Pets matter; so pets and pet parents always have a seat at our table
We're instinctively curious. Always
Belong at Pet Circle
Our unique perspectives and expertise are our superpower — we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.
Please consider applying even if you don't meet 100% of what's outlined
Key Responsibilities
Executing social media strategy
Leading influencer programs
Managing events and activations
Key Strengths
Social media strategy
Influencer management
Event management
Creative content creation
Project management
Data analysis
We are an equal opportunities employer and welcome applications from all qualified candidates.
#J-18808-Ljbffr
📌 Organic Social, Influencer And Events Manager @ Pet Circle
🏢 Hatch
📍 Sydney