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Marketing operations consultant

Melbourne
RACV
Posted: 14 September
Offer description

Melbourne, VIC | RACV Head Office
- Full time permanent | Working with a diverse team
- Competitive salary | Discounts on selected RACV products

**Great things start here**

Challenge yourself, inspire others, make a difference - it all starts here. At RACV, we're proud to be there for every Victorian. Whether it's on the side of the road, a trip down the coast or inside our stores, we're in the community and a big part of their everyday. When you join the journey at RACV, you'll find more than just a job. It's your chance to be part of something bigger.

**About the Opportunity**

Reporting to the Marketing Operations Manager - Home, the Marketing Operations Consultant is integral to the team - responsible for implementing the most optimal strategy to address plan objectives and drive business outcomes across paid, owned and earned channels.

Your responsibilities will include:

- Working closely with the Planning & Performance and Product teams to understand business and marketing objectives and opportunities, target audiences, customer insights and propositions, bringing this to life via a well-planned, continuously optimised, and integrated go-to-market program
- Assisting with the development and implementation of marketing programs, product launches, seasonal campaigns, promotional activities, and always-on campaigns
- Leading the implementation of campaigns and activities across owned, earned, and paid channels
- Briefing and managing media and creative agencies to ensure campaigns are delivered on-time, on-budget and optimised to best-in-class standards
- Being the brand champion, ensuring that the marketing team and wider RACV business understands and consistently adheres to the brand strategy, identity, tone of voice.
- Undertake commercial and performance analysis of marketing activities, both during and post, to identify insights and optimise as required

**This could be just the right role for you**

Your exceptional communication and interpersonal skills along with your collaborative and consultative approach will see you confidently influence and manage stakeholders across various levels of the organisation.

You're highly organised, analytical and task driven, able to prioritise and adapt to competing deadlines and projects with excellent presentation skills.

You will have a strong customer focus and use your flexible, 'can do' attitude whilst contributing to a vibrant environment by being energetic, enthusiastic, and engaged in everything you do.

**What you'll need to be successful**
- Tertiary qualification in marketing or other business-related field
- Experience in consumer marketing, preferably across digital products/platforms
- Have managed agencies in the past and understands the creative development process

**The RACV difference**

Our values are central to everything we do. We are proud to have values that underpin our unique culture where, as one team, we act courageously to ensure we deliver the best possible experiences to our members, customers, and employees.

We champion diversity, work inclusively and believe every new voice brings brilliant new ideas. Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters.

**Application process**

Submit your CV.

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police checks as a condition of employment. All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.
- How to apply:
- If you have **NOT** registered with our Online Application System, you can begin your Application

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