Own performance.
Protect revenue.
Optimise relentlessly.
This isn't a "set and forget" ads role.
It's performance ownership inside a fast-scaling growth agency.
It's Not Just Our Name That's Catchy…
Rockmelon isn't a traditional agency.
We build structured growth engines for service-based and trade businesses across Australia.
Our clients don't care about impressions.
They care about pipeline.
Booked jobs.
Revenue hitting the bank.
We connect paid media, tracking, creative and sales systems into one performance machine.
And we're scaling toward 100 clients.
We're building the performance team properly.
The Role
You will own Meta & Google performance across a structured portfolio of 12–18 clients initially (growing with the agency).
If CPL drifts... you see it first.
If tracking breaks... you escalate immediately.
If creative fatigues... you test before the client asks.
You won't be buried behind layers.
You'll lead performance conversations directly with business owners.
You don't manage dashboards.
You manage commercial outcomes.
What You'll Actually Do
• Build and optimise campaigns using structured playbooks
• Run disciplined testing matrices (angles, hooks, creative variations)
• Apply scale and kill rules based on benchmark performance
• Monitor daily performance with commercial awareness
• Oversee tracking integrity (GTM, GA4, Pixel checks)
• Lead monthly client performance calls
• Protect retention through proactive communication
You focus on optimisation.
The system supports you.
The Environment
This is a remote role operating during Australian business hours.
We operate within defined portfolio limits and structured capacity planning. Performance matters, but burnout doesn't.
Autonomy is high.
Ownership is higher.
Structure is non-negotiable.
If you thrive in clarity, accountability, and measurable results, you'll thrive here.
If you prefer loose expectations and reactive firefighting, this isn't the right fit.
You'll Fit If…
• 3–5+ years hands-on Meta & Google Ads experience
• Proven CPL improvement track record
• Strong working knowledge of GTM & GA4
• Confident leading commercial conversations with business owners
• Comfortable managing a structured portfolio without chaos
Preferred (not essential):
Experience with TikTok Ads
What Success Looks Like
• CPL within benchmark range
• Tracking integrity above 90%
• Reporting delivered consistently and clearly
• Clients confident in performance direction
• Low churn across your portfolio
Life at Rockmelon
Trust
We hire adults and expect ownership.
Structure
Clear playbooks. Defined KPIs. No chaos.
Growth
As we scale to 100 clients, high performers grow with us.
Impact
Your work directly drives revenue for real Australian businesses.
Salary
$75,000 – $85,000 base + super
Fully remote role (AU business hours)