Join the thriving team at Salter Brothers Hospitality as our new Regional Marketing Manager .
Reporting to the Regional General Manager, this role will develop and execute the marketing strategy for a defined cluster of hotels and retreats within the Salter Brothers Hospitality portfolio, located in the Blue Mountains region and Southern Highland, to drive awareness, guest engagement, and revenue growth.
As a leader of the regional management team, you will collaborate closely with the Director of Marketing Performance and the central services marketing team to enhance brand awareness, consideration, and revenue for the regional portfolio.
The role and key duties:
1. Implement targeted marketing campaigns tailored to the unique positioning of the defined hotel cluster.
2. Lead the day-to-day marketing management for the cluster, including collaboration with the broader marketing team to drive brand and commercial outcomes.
3. Create and manage engaging content across digital channels, ensuring alignment with brand identity.
4. Develop on-property marketing initiatives and partnerships to enhance visibility and guest experience.
5. Manage marketing expenditure budgets focused on driving revenue targets.
6. Coordinate PR activations, influencer collaborations, and local business partnerships to drive demand.
7. Track marketing KPIs, report on campaign success, and provide insights for continuous improvement.
8. Support targeted marketing activities to drive F&B Marketing, Experiences Marketing, and Revenue Generation.
9. Balance strategic planning with agility to meet commercial objectives.
10. Collaborate with other departments to ensure brand consistency and alignment with business objectives.
11. Implement systemized processes across the marketing team that are agile and high performing.
12. Provide regular performance feedback to maximize individual and team outcomes.
13. Stay updated on industry issues and trends affecting hospitality, tourism, and consumer behavior.
14. Collaborate across the business, including the wider commercial team, operations, and finance.
15. Maintain excellent stakeholder relations with all General Managers at properties.
Essential criteria:
1. Minimum 3 years’ experience in a Marketing Executive or Manager role within the hotel industry.
2. A tertiary Marketing degree is essential.
3. Experience managing multiple hotels or retreats in a portfolio or cluster is highly desirable.
4. Sound commercial acumen and technical knowledge of through-the-line marketing.
5. Proven expertise in digital marketing, including direct marketing tools, SEO/SEM, Google Analytics, Meta, and CRM software.
6. Excellent verbal and written communication skills.
7. Strong relationship management and interpersonal skills.
8. Demonstrated analytical and data-driven thinking.
9. Strong project management and coordination skills.
10. Detail-oriented with the ability to work in a fast-paced environment.
To apply online, please click on the apply button.
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