Job Description:
The role of a Public Relations and Social Media Specialist is to drive brand engagement across various platforms.
This position requires creativity and strategic planning to deliver content calendars that resonate with diverse audiences.
Collaboration with designers and creatives is essential to bring compelling content to life.
Building and nurturing relationships with influencers, creators, and brand ambassadors is crucial.
Effective coordination of influencer partnerships, product seeding, and campaign activity is necessary for success.
Performance analysis and evolving strategies to improve impact and ROI are critical.
Support for key campaigns, launches, and in-store experiences is required.
Delivering regular analysis of campaign and event success is essential.
Assistance during campaign shoots and styling days as needed.
A tertiary qualification or equivalent in Marketing, Communications, or a related field is preferred.
2–3 years' experience in PR, social media, or influencer marketing, particularly in fashion, beauty, or lifestyle, is ideal.
Strong storytelling and copywriting skills, as well as an eye for content and emerging trends, are essential.
Understanding of digital metrics and tools like Sprout, Later, or Meltwater is beneficial.