This is a Conversion Engineer role with updoc based in Sydney, NSW, AU updoc Role Seniority - mid level More about the Conversion Engineer role at updoc Hey, I’m Cliffe, Founder here at Updoc. I’ve been building tech and operations for over a decade, and let me tell you—there’s nothing quite like working on something that genuinely changes lives. Everyone has their own personal story or stories from friends and families about the overburdened Australian healthcare system. At Updoc, we’re shaping the future of healthcare and we’re looking for a technical designer who lives and breathes user flow psychology, UX, evidence-based design and the tiny micro-copy changes that meaningfully shift intent to action. Someone who loves the creative analytical mix: ideate, design, test, measure, repeat. Every improvement you ship directly increases access to healthcare for millions of Australians who need it most. Now, this isn’t your average healthcare gig. We’re scrappy, curious, and unapologetically nerdy. Our team comes from some of the best global tech companies—think Canva, Uber, Amazon—but we don’t have room for egos here. We thrive on collaboration, coffee-fuelled debates about healthcare service delivery, behavioural science and the latest technology. We are growing rapidly, we're profitable and we're funded by one of the leading investors in Australia - Bailador What You’ll Be Doing Owning conversion performance across Updoc’s website and intake forms end-to-end from start to finish. Designing, prototyping and building optimised components in Webflow and our intake tooling (Jotform / custom web / etc). Running rapid A/B tests, analysing impact and communicating insights clearly. Auditing user flows, spotting friction and proposing creative solutions grounded in behavioural science and established conversion research. Seek input and feedback from Product, Marketing, Engineering and Operations teams to test ideas, ship quickly, and measure results. Maintaining a design system for conversion components (forms, CTAs, pricing cards, banners, social proof blocks, etc). Using real data (PostHog, dashboards, session replays) to make decisions About you You’ve designed high-performing conversion flows before — ideally in tech, consumer, health, e-commerce, or subscription products. You understand behavioural science, persuasion, cognitive load, and the psychology behind online decision-making. Professional experience in product design and/or working on a project of your own Bonus: experience with Jotform, analytics tools, A/B testing platforms, SQL or no-code experimentation. There's a reason why we were awarded the Best Place to Work by the AFR: The team: We hire the best and brightest people and give you the autonomy to be innovative. This works well because we ensure psychological safety Psychological safety: You'll feel safe to share your ideas and feedback openly to all areas of the business Updocversity: Our in-house learning program helps you pick up new skills with real structure. Everyone in the company has built an automated workflow, has written some form of code and runs their own SQL queries. Office wellness: Benefits including unlimited medical consultations and team building reflection offsites Diversity: 75% per cent of the team are culturally and linguistically diverse Daily two-course lunch: Song, our private chef was formerly the head chef at Canva cooks a rotating main and dessert daily. How to Apply Skip the cover letter — we'll just ask a few short questions to understand your background and get your take on healthcare in Australia. We can’t wait to hear from you. Hear from a Customer Experience Specialist, Stefi, who recently took a trip over to the US https://www.linkedin.com/posts/stefistan_i-stayed-in-the-tenderloin-for-4-weeks-and-activity-7302206108725653505-ubxQ Hear from an Associate Product Manager, Darcy, who recently took a trip over to Tanzania https://www.linkedin.com/posts/darcy-douglas_i-quit-my-job-to-build-b2b-saas-in-africa-activity-7285034775227052033-mT2m Show more Show less Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the updoc team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Owning conversion performance ️ Designing and prototyping ⚖️ Running A/B tests Key Strengths User flow psychology UX design A/B testing SQL ⚙️ No-code experimentation Analytics tools Why updoc is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume. A Final Note: This is a role with updoc not with Hatch.