3 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from 51Talk HeadquartersWe are looking for a creative and strategic Content Marketing Specialist to lead our content efforts across multiple platforms, including our website, SEO, and social media channels such as Instagram, Facebook, Xiaohongshu, and YouTube. In this role, you will be responsible for developing and producing engaging, locally relevant content that strengthens brand visibility, drives organic traffic, and fosters meaningful community engagement. You'll play a key role in shaping our brand voice and ensuring consistency across all digital touchpoints.Develop and implement comprehensive content marketing strategies across the website, SEO, and various social media platformsCraft SEO-optimized articles and enhance website content to improve search engine rankings and organic visibilityProduce engaging, platform-specific multimedia content—including copy, visuals, and short-form videosCoordinate brand photoshoots, collaborating with designers and photographers to create high-quality content assetsManage the content calendar, ensuring consistent scheduling of daily posts and active community engagementStay updated on digital trends and audience insights to deliver timely and impactful contentSupport both online and offline marketing campaigns with strategic content planning and executionCollaborate with KOLs/KOCs by providing tailored messaging and creative assets to amplify brand reachTrack and analyze content and SEO performance metrics, using insights to optimize future output and improve effectivenessWhat we're looking for3–5 years of experience in content marketing or social media management, with a strong understanding of SEO principlesExceptional written and verbal communication skills in both Mandarin and EnglishDeep familiarity with major social media platforms and local content trendsBonus: Experience in visual content creation, including copywriting, design, video editing, or photographyStrong project coordination skills with the ability to manage multiple tasks and timelines effectivelyHighly detail-oriented, creative, and proactive, with a strong focus on delivering measurable resultsAbout UsFounded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.If you're ready to take your social media skills to the next level and contribute to the growth of an dynamic organisation, we encourage you to apply for this exciting role. Click the "Apply Now" button below to submit your application.Seniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionArt/CreativeIndustriesE-Learning ProvidersReferrals increase your chances of interviewing at 51Talk Headquarters by 2xSign in to set job alerts for “Marketing Content Specialist” roles.Specialist, Brand & Content Marketing (MY), IM SEAPetaling Jaya, Selangor, Malaysia 3 months agoSocial Content Specialist, Influencer MarketingPetaling Jaya, Selangor, Malaysia 3 months agoContent Specialist (SaaS | B2B Marketing)WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks agoSenior Digital Marketing (Digital Media Content Specialist)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia MYR3,000.00-MYR5,000.00 2 months agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month agoPuchong, Selangor, Malaysia MYR4,000.00-MYR7,000.00 3 months agoSenior Product Specialist (Web/ Digital Marketing)Petaling Jaya, Selangor, Malaysia 6 hours agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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