Senior Business Analyst – Adobe Analytics
We are seeking a Senior Business Analyst with expertise in Adobe Analytics to join a major enterprise-scale transformation program. This role involves delivering key initiatives in marketing analytics and white labelling for a leading brand.
You will collaborate with marketing, data, and technical teams to enhance digital customer insights and ensure effective Adobe Analytics implementations across web and mobile channels.
What’s on Offer
$900 a day + GST
Opportunity to work with one of the Big-4 Banks
12-month day rate contract
The Role
Serve as the SME for Adobe Analytics during a large-scale digital transformation.
Lead the elicitation, definition, and documentation of business, data, and technical requirements.
Design, implement, and optimize Adobe Analytics tracking solutions (via Adobe Launch, Audience Manager, AdCloud).
Translate marketing and business needs into technical specifications.
Conduct workshops and discovery sessions to gather and prioritize requirements.
Collaborate with developers, data engineers, and marketing teams to deliver analytics capabilities.
The Company
An Australian Big-4 bank with over thirty years of operation, offering leading financial platforms. The company fosters a culture of innovation and inclusiveness.
Skills & Experience
Hands-on experience with Adobe Analytics — implementation, tagging, reporting, insights.
Practical knowledge of Adobe Launch, Audience Manager, and AdCloud (highly desirable).
Deep understanding of digital analytics across web, mobile apps, DMPs, and CDPs.
Experience in requirements elicitation, workshops, documentation, stakeholder management.
Ability to bridge business goals and technical execution.
Strong analytical skills to dissect complex problems and define actionable requirements.
Experience managing large-scale digital transformation or migration projects.
Excellent communication skills for technical and non-technical audiences.
Additional Notes
Applicants must be Australian Permanent Residents or Citizens.
To apply, upload your current resume in Word format (.doc or .docx) or send your CV to dmann@welovesalt.com.
Only suitable candidates will be contacted.
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