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Senior marketing manager

Sydney
Teachers Health
Marketing Manager
Posted: 11 July
Offer description

Join to apply for the Senior Marketing Manager - MX role at Teachers Health 1 week ago Be among the first 25 applicants Join to apply for the Senior Marketing Manager - MX role at Teachers Health Senior Marketing Manager - Member Experience Lead the future of member engagement.
Build journeys that matter.Are you passionate about crafting meaningful customer experiences using data, automation and creativity? We're looking for a CRM-savvy marketing leader who knows how to build effective lifecycle strategies — and who isn't afraid to get hands-on with the tools to bring them to life.
If you're excited by the opportunity to design from the ground up, shape best practice, and leave a lasting impact — this is your next move.
Senior Marketing Manager - Member ExperienceLead the future of member engagement.
Build journeys that matter.Are you passionate about crafting meaningful customer experiences using data, automation and creativity? We're looking for a CRM-savvy marketing leader who knows how to build effective lifecycle strategies — and who isn't afraid to get hands-on with the tools to bring them to life.
If you're excited by the opportunity to design from the ground up, shape best practice, and leave a lasting impact — this is your next move.What we have to offer?We at Teachers Health have a lot to offer,6 weeks of annual leave Hybrid working model Subsidised private health insurance and discounts on our products and services Fantastic central location in Surry Hills Employee well-being programme 18 weeks paid parental leave for eligible employees Additional long service leave Who are we?Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community.
As a not-for-profit health fund, we exist for our members covering the lives of over 400,000 teachers, education staff & their families.What will you do?You'll be responsible for designing, building and optimising the full member lifecycle journey.
From onboarding to win-back, you'll lead data-driven campaigns that maximise satisfaction, engagement, and loyalty — all while making a measurable difference to our members' experience.Key ResponsibilitiesLead and mentor the Member Experience marketing team to high performance Develop and deliver the lifecycle marketing strategy across multiple brands and channels Design and execute personalised campaigns via email, SMS, direct mail, mobile apps and more Work closely with the data team to build audience segments and trigger-based journeys Use tools like Salesforce, Adobe or similar platforms to manage and execute campaigns Manage campaign set-up, QA, testing, deployment and optimisation Leverage analytics and insights to continuously improve performance Collaborate across Product, Digital, Member Experience, Health Centres, and external agencies Coordinate with internal creative and content teams to produce compliant, on-brand communications Own lifecycle metrics and provide regular, actionable reporting to stakeholders What are we looking for?You're someone who knows what good looks like and is excited by the chance to build it.
You're equal parts strategic and hands-on — comfortable developing long-term vision while rolling up your sleeves to bring it to life.Essential8+ years' experience in CRM, lifecycle, or engagement marketing roles Demonstrated hands-on experience with CRM tools and marketing automation platforms (e.g.
Salesforce, Adobe) Expertise in segmentation, personalisation, testing and journey building Experience owning end-to-end lifecycle programs — from onboarding through to win-back Strong stakeholder management and collaboration skills Proven ability to work with data teams and leverage insights for decision making Background in health insurance, healthcare, or membership-based organisations Strong written communication and attention to detail Nice to have:Experience with multi-channel transformations in complex environments Previous involvement in building CRM or lifecycle marketing functions from the ground up Familiarity with QA processes, data compliance, and personalisation tools Knowledge of AI-driven optimisation and predictive analytics How do I apply?Click APPLY NOW to submit your updated CV, along with an optional cover letter or a 60-second introduction video sharing why you'd be a great fit for the role.Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+.
Applicants can request an adjustment at any stage during the recruitment process by getting in touch with Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Insurance Referrals increase your chances of interviewing at Teachers Health by 2x Sign in to set job alerts for "Senior Marketing Manager" roles.
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