Combine your data analytics and creative thinking to support category growth within our Big W business
- Work with industry leading retail brands with fantastic career growth opportunties
- Join an engaged team, in this hybrid WooliesX role based in Surry Hills, Sydney
**Welcome to the Digital Media Team**
As a Search Media Specialist, you will be passionate about how search marketing can deliver tangible results for a large business like Woolworths. You will enjoy working with clients from various levels and different areas of the business, and relish getting stuck into their business challenges so you can find innovative ways to solve them.
Working with the Search Media Lead and the broader ConnectedX business you will help develop campaigns and initiatives which drive product and category growth, as well as overall customer value.
**What you'll do**
We are looking for an innovative Search Marketer who loves to push the boundaries on what search can do for a business, and thrives working in a progressive business unit of a market leading company supporting end to end management marketing plan execution across search channels.
**Key responsibilities in this role include**:
- Oversee annual, quarterly and annual budget allocations to maximise KPIs (ROAS), optimising across campaigns and channels for the best return.
- Regularly present performance updates, insights, and strategic recommendations to senior stakeholders. This includes translating complex data into easily understandable insights and making informed recommendations for budget shifts or new strategies based on insights derived.
- Act as a primary SEM contact for Big W, presenting performance data, insights, and recommendations to senior stakeholders and aligning SEM objectives with business goals.
- Stay informed about the latest trends in SEM, including AI, audiences, automation, and the latest ad formats (e.g., Performance Max campaigns). Proactively test new strategies, formats, or platforms and provide insight into their applicability for helping to achieve Big W performance marketing goals
- Take a lead role in mentoring junior team members, helping them to develop analytical and campaign management skills, and offering guidance on how to approach more complex SEM challenges (e.g. forecasting, advanced data analytics)
**What you'll bring**
You must be organised and efficient, and able to handle multiple campaigns across a broad range of brands and categories.
- A minimum of 5 years' experience in a hands on SEM role
- Google Shopping & Google Merchant Centre Experience essential
- Experience with bid management tools such as SA360, GA360 / GA4 and Adobe Analytics & Ad Servers such as Campaign Manager 360
- Experience in keyword planning, forecasting & tagging solutions for measurement and audience building
- Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- Strong attention to detail and excellent time management skills
- Exceptional stakeholder management and communication skills.
**What you'll experience**
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network
- Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in Australia
- A progressive and flexible WFH policy that gives you more control over your work, life and wellbeing
- Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
- Team member benefits across all of our brand