Spearhead the development and execution of a comprehensive marketing strategy to drive revenue growth, customer acquisition, and brand awareness.
Job Overview
We are seeking an accomplished Marketing Manager to lead our marketing engine, defining the overall strategy, budget, team, and martech. As a key member of our leadership team, you will partner closely with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors.
Key Responsibilities:
* Demand Generation: Develop and execute multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities) to own ARR pipeline targets.
* Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
* Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, sequences, and SLAs with Sales.
* Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
* Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast.
* Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
* Project Management: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
Requirements:
* Demand Generation: Proven experience in demand generation and lead management.
* B2B SaaS: Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management.
* G2 / Ad Campaigns: Hands-on expertise with Google Ads, SEO/SEM, and paid social.
* Strategy & Leadership: Strong leadership skills to define GTM strategy and build a high-performing team.
* Marketing Ops: Expertise in running the marketing stack, attribution, and lead flow.
* Content & Brand: Skilled in crafting compelling content and branding.
* Analytics: Proficient in instrumenting reporting and tracking metrics.
* Vendors/Partners: Experience in managing vendors and partners.
* Project Management: Ability to drive cross-functional launches.
Benefits:
* Ownership & Scope: Green-light to design the marketing engine and team.
* Category Momentum: Build on G2-validated leadership and strong customer love.
* Real Impact: Direct line to CEO; tight Sales/Product partnership.
* Flexibility: Remote-first, outcomes-driven culture.
* Growth: Big canvas, fast feedback loops.