Digital Marketing / Performance Ads SpecialistTitle: Digital Marketing / Performance Ads SpecialistDepartment: Growth & MarketingReports to: Group Marketing & Growth DirectorLocation: Tullamarine, VICEmployment Type: Full-timeEffective Date: ImmediatelyPurpose of the RoleThe Digital Marketing / Performance Ads Specialist is responsible for the strategic execution, optimisation, and reporting of paid digital campaigns for Cheapest Liquor and RainCo Tapware.We're not just hiring for a role — we're building a powerhouse, full in-house marketing team designed to drive long-term growth and market leadership.
This position is the foundation for that journey, offering the right candidate the opportunity to grow with us into senior positions as the team expands.This role plays a critical part in acquiring new customers, improving digital channel efficiency, and driving growth performance across Meta, Google, and other key platforms.Key ResponsibilitiesCampaign Management & ExecutionBuild and launch digital ad campaigns across Meta, Google, TikTok (and others as required)Monitor daily performance, pacing, and efficiency of paid media budgetsManage retargeting and prospecting segments across the funnelCoordinate lifecycle campaigns and promotional burstsTrack campaign performance and adjust based on data insightsDeliver weekly reporting and performance summaries for key stakeholdersInterpret data to inform future creative, platform, and budget strategiesManage dashboard tools and maintain up-to-date campaign tracking in line with KPIsCross-Functional CollaborationWork closely with marketing leads to align messaging and timing across campaignsBrief content creators and designers on ad asset requirementsCollaborate with eCommerce and merchandising teams to align landing pages and offersCoordinate with external SEO and SEM consultants when applicableSEO & Organic Performance OversightMonitor and report on organic traffic performanceCollaborate with partners or contractors on SEO audits, content, and performance improvementsEnsure all platforms are optimised for search visibility (Google Merchant Center, Meta Catalogues, etc.)Process & Continuous ImprovementMaintain a structured testing calendar and campaign logsIdentify recent growth channels or ad technologies worth testingProactively improve reporting and workflow systemsParticipate in monthly retrospectives and quarterly growth planningTools & PlatformsMeta Business ManagerShopify & Klaviyo (for alignment and tracking)Slack, Trello, Notion (internal communication & workflow)Key Internal StakeholdersGroup Marketing & Growth Director (Performance oversight, reporting)Marketing Team (Creative briefs, promotions, messaging alignment)eCommerce & Operations Team (Customer experience alignment, product listings)Working Style & ValuesAnalytical and commercially mindedAble to balance creative insight with data precisionProactive, organised, and comfortable in a fast-paced, high-growth environmentCollaborative but also confident taking initiative and leading their own projectsDevelopment & Growth PathwaysQuarterly check-ins to align performance and developmentOpportunities to take on increased scope across paid strategy or team leadershipAccess to training resources and industry learning as part of continuous developmentNote: This description excludes irrelevant boilerplate and focuses on responsibilities, qualifications, and expectations for the role.
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📌 Digital Marketing / Performance Ads Specialist
🏢 Rain Co Group
📍 Melbourne