Lead Generation & Growth Specialist Role Overview
We are seeking a skilled Lead Generation and Growth Specialist to join our team. In this role, you will be responsible for executing and optimizing campaigns that generate demand and pipeline.
The ideal candidate will have experience with LinkedIn Ads and ABM campaigns, as well as content activation into demand through LinkedIn posts/carousels, landing pages, and nurture emails. They will also operate lead capture and nurture in HubSpot, including forms/landing pages, lists, simple workflows, scoring inputs, and clean sales handoff.
The successful candidate will monitor and improve performance weekly, tracking key metrics such as CPL, CTR, CVR, MQL→SQL conversion, and results by region/source. They will also run structured testing to lift results through audience tests, retargeting, landing page/CRO, or A/B tests.
As a member of our team, you will work cross-functionally with Sales, Product, and Engineering to deliver campaigns and improve website/CRM conversion paths.
* Key Responsibilities:
* Run LinkedIn Ads & ABM campaigns end-to-end – targeting, messaging, creative coordination, launch, optimization, reporting, and budget pacing.
* Activate content into demand by repurposing existing assets into LinkedIn posts/carousels, landing pages, and nurture emails that support campaigns and outbound.
* Operate lead capture and nurture in HubSpot – including forms/landing pages, lists, simple workflows, scoring inputs, and clean sales handoff.
* Monitor and improve performance weekly – tracking CPL, CTR, CVR, MQL→SQL conversion, and results by region/source; recommend and implement optimisations.
* Run structured testing to lift results (audience tests, retargeting, landing page/CRO, or A/B tests).
* Support outbound motions with target account/contact lists, intent signals, and campaign assets packaged for Sales.
* Work cross-functionally with Sales, Product, and Engineering to deliver campaigns and improve website/CRM conversion paths.