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Marketing manager, phi retention

Melbourne
Medibank Private Limited
Marketing Manager
Posted: 14 March
Offer description

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It's a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

At Medibank,we'rehere for the health of every customer—and that starts from the moment they join us.We'relooking for an experienced marketer to lead and enhance our onboarding journey, ensuring every new customer receives clear,timelyand supportive experiences that help them get value early and feel confident in their cover.

About the role

As the Onboarding Journey Marketing Manager,you'll design strategies and deliver programs that guide customers from signup through to activation and their first moments of value. Working within an agile,crossfunctional squad,you'llblenddigital andcustomerbehavioural insights, lifecycle thinking, communicationexpertiseto createand deliveronboarding experiences that feel intuitive and genuinely helpful.

You'llmap and optimise the onboarding journey across multiple channels, champion customer needs, and continuously test and refine to improve activation,engagementand early retention.

What you will be doing

* Designing and optimising multichannel onboarding journeys
* Building automated and personalised communications across email, inapp, SMS, web and frontline channels
* Running experiments and using insights to improve activation and reduce earlydropoff- always thinking about how to optimise the flow of communications and interactions
* Partnering with stakeholders across the business to align messaging, flows and customer experience
* Documenting frameworks and sharing best practice across the organisation
* Your day will bevariedandyou'llbe truly integrated across various parts of the business

What you bring

* Strong experience in customer or lifecycle marketing
* Expertisein digital journey automation– this is critical
* Ability to work collaboratively in an agile environment
* Excellent stakeholder management and communication skills
* A growth mindsetand team playerwith a passion for continuous improvement

How we work

We offer a hybrid working modelanddon'thave any weekly mandatory office attendance days. Thisgives you the flexibility to balance time between home and our office, while staying connected to your team and the work that matters most.It'spart of our commitment to supporting wellbeing,collaborationand high performance.

Why Medibank

You'lljoin a supportive,purposedriventeam that cares deeply about the experience we create for our customers.We'recollaborative,curiousand focused on delivering meaningful outcomes that improve customer health and wellbeing.

Ifyou'reexcited by creating clear,connectedand motivating customer experiences,we'dlove to hear from you.

Apply now and help shape the moments that matter most.

Imagine working with us

We understand that work means different things to everyone... We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.

Imagine a workplace that helps you and your family thrive. Where connection, personal development and health and wellbeing are front of mind. To learn more about our benefits go to https://careers.medibank.com.au/culture/rewards-benefits/

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, neurodivergent candidates, LGBTQIA+ community including transgender and gender diverse candidates and candidates with a disability.

Copyright @2024 Medibank Private Limited. All rights reserved. ABN 47 080 890 259.

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