Let's be clear upfront: this is not a "sit back and report last month" finance role.
Who We Are
At Daniel's Donuts, we're not just baking Australia's best donuts and pies—we're building a national sensation. From humble beginnings to over 40 million donuts sold, we're scaling fast—rolling out into 7-Eleven & Bunnings stores nationwide and expanding our own retail footprint across the country.
The donuts don't stop here though. We also own iconic wholesale brands like Doughnut Time, Mr Donut, Anytime Donuts, and Bay Bakery. We're spreading sweet & savoury vibes far and wide. You'll find our treats stocked in some big names — Starbucks, Coles, Reddy Express, Woolworths, Ampol, and bp — so whether you're grabbing a coffee, fueling up, or doing the weekly shop, a donut fix, or savoury treat is never far away
With rapid growth comes exciting complexity—and that's where you come in.
The Role
This is a hands-on, sleeves-rolled-up Senior Finance Manager role for someone who loves cashflow, understands how businesses actually make (and lose) money, and isn't afraid to challenge assumptions with numbers grounded in reality.
Reporting to the CFO, you'll lead the financial management, reporting, and commercial insight functions of the business, bringing structure, discipline, and clarity while helping the business make better decisions every day.
If you get a strange sense of satisfaction from a clean cashflow forecast, a tight month-end close, and operators finally trusting the numbers — keep reading.
The Purpose of the Role
The Senior Finance Manager is the guardian of the numbers and the protector of the cash, keeping Daniel's Donuts financially healthy as we grow bigger, bolder, and busier.
This is a key leadership role within finance, working shoulder-to-shoulder with senior operational leaders to turn data into decisions and donuts into sustainable profits — across retail, manufacturing, wholesale, and support teams.
With an unapologetic focus on cashflow and working capital, this hands-on role brings structure, clarity, and commercial smarts to a fast-moving, scale-up environment — making sure growth is exciting, not chaotic.
What You'll Be Doing
Cashflow, Financial Reporting & Controls
You'll be the grown-up in the room when it comes to cash.
* Lead accurate, timely monthly management and statutory reporting
* Ensure strong financial controls, governance, and compliance
* Own short- and medium-term cashflow forecasting (weekly and monthly)
* Actively manage working capital — inventory, payables, receivables, and capex timing
* Identify cash risks early and recommend decisive, practical actions
* Manage audits and maintain strong relationships with external auditors
Budgeting, Forecasting & Financial Planning
No fantasy budgets. No wishful thinking.
* Own the annual budget, rolling forecasts, and long-range financial planning
* Partner with the CFO and operational leaders to align financial plans with strategy
* Deliver clear variance analysis and forward-looking insights that actually help decisions
Commercial & Operational Partnering
You'll know where the money is really made.
* Develop a deep understanding of margin drivers — labour, wastage, yield, logistics
* Provide commercial analysis across retail, manufacturing, and wholesale
* Support pricing, margin, capex, and investment decisions
* Drive cost control, working capital, and profitability initiatives
* Work side-by-side with operational leaders to support growth and investment
* Challenge assumptions with numbers based on reality, not theory
Leadership & Team Development
Low ego. High ownership.
* Lead, mentor, and develop the finance team
* Set clear expectations, accountability, and performance standards
What You'll Bring
Essential
* 10+ years' finance experience, including senior hands-on leadership
* Tertiary qualification in Accounting, Finance, or Commerce
* CA or CPA qualification
* Experience in multi-site retail, manufacturing, FMCG, or similar environments
* Proven ability to partner with senior leaders and influence outcomes
* Strong analytical capability with the ability to turn data into action
* Advanced Excel, financial systems, and modelling capability
* Full Australian working rights
Desirable
* Background in founder-led, privately owned, or PE-backed businesses
* Experience in cash-constrained, high-growth, scale-up environments
The Kind of Person Who Thrives Here
* Cash-focused, commercially sharp, and operationally curious
* Comfortable in a fast-paced, deadline-driven environment
* Low ego, high ownership — happy to roll sleeves up
* Calm, decisive, and pragmatic under pressure
* Comfortable making decisions with imperfect information
* Naturally curious about how the business really works
* Resilient, outcome-driven, and allergic to unnecessary complexity
Key Stakeholders You'll Work With
* Company Board
* CFO and Finance Team
* Manufacturing, Retail, and Wholesale Leaders
* Support Office teams (HR, IT, Procurement, Quality & Safety)
* External auditors, advisors, and banking partners
If you're a commercial finance leader who loves building structure, improving visibility, and helping a business grow without losing control of cash, we'd love to talk.
Apply now and help keep Daniel's Donuts financially delicious