Position: Sales Representative – F&B / Wholesale (Tea / Food / Beverages)
Full Time; Remote.
Location: Melbourne, Australia
Working hours: Monday–Friday, 9:00 AM – 5:00 PM
Compensation: AUD $7,000–$8,000/month (commensurate with experience) + Commission + 20 days annual leave
Industry: Food & Beverage (Tea, Coffee, Beverage Ingredients, Wholesale)
About Us
Gui Tea is China's largest matcha green tea manufacturer and exporter, producing ceremonial, beverage and culinary grades matcha, along with a wide range of matcha-related products. With strong R&D capabilities, strict quality assurance systems and modern production facilities, we deliver consistent premium-quality products meeting global food-safety and export standards. Our products serve major bubble-tea and coffee chains, catering businesses, bakeries and beverage factories worldwide. As we enter the Oceania market, we are looking for a dedicated Sales Representative to drive growth across the Australia and New Zealand — building long-term partnerships and delivering tailored ingredient solutions to our clients.
What You Will Do
* Lead business development in the Australia region — build and expand corporate clients in F&B, catering, bakery and beverage manufacturing industries, covering the Australia and New Zealand.
* Introduce and wholesale Gui Tea's product range; coordinate custom orders and tailor solutions to client needs.
* Serve as first regional hire: design sales plans and budgets, then build and lead a local sales team as business grows.
* Propose new product development ideas — spanning tea, food or beverages — in collaboration with our R&D team in China.
* Identify key customers, conduct regular visits, manage client relationships, address complaints or requests, and ensure long-term cooperation.
* Handle import/export operations as needed.
* Represent the company at relevant exhibitions, business negotiations, and large-scale project cooperation.
* Prepare periodic market development reports and present monthly sales performance updates to the Vice President overseeing overseas markets.
* Develop and execute business and marketing strategies to identify growth opportunities and achieve sustainable sales growth.
What We Are Looking For
Must-Have
* Diploma or Degree in Business, Marketing or related field.
* At least 5 years' relevant experience in FMCG / F&B / Catering / Wholesale industries.
* Strong skills in market analysis, channel development and business negotiation.
* Strong track record in B2B business development, channel building and key account management.
* Business mindset, target-driven, able to thrive under pressure; flexible and willing to travel frequently as needed.
* Fluent in both English and Mandarin.
* Applicants must hold Australian permanent residency or be Australian citizens.
Preferred
* Experience working with matcha, coffee, bubble-tea or food/beverage ingredient suppliers is a plus.
* Having an existing network or resources in F&B supply, coffee/bubble-tea chains, catering or bakery industries — able to bring your own sales contacts and clients.
* Prior wholesale or export experience.
What We Offer
* The opportunity to build and lead your own regional team with autonomy of management and clear responsibility.
* A competitive salary package that reflects your experience and contribution.
* A supportive culture built on trust, collaboration, and continuous learning.
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